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GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time
Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle,…
Is Your Facebook Ad Image Worth A Thousand Words?
They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad, use a…
Google Doodlers Pay A Call On Charles Addams’ 100th Birthday
If you thought today's Google Doodle looked a little creepy or kooky or even mysterious and spooky, you would be right. The cartoonist who…
Search Marketers Value Social, Global; Plan to Increase SEM Tech Spend in 2012
72 percent of search marketers plan to increase their SEM technology spend in 2012 while social, global support, and security are key elements in…
Miso ‘SideShows’ Companion App Satisfy Science Channel Fans’ Thirst for Knowledge
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with…
5 Things That Should Happen in Digital in 2012 – But Probably Won’t
On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with…
How State Senator Deb Fischer Should Fix Hacked Website
Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's been hacked.…
Blend of Online & Offline Tactics Inspire Toy Shopping [STUDY]
Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by Compete the…
IBM Assigns Over 200 Patents to Google
IBM has agreed to a deal that will see the company assign more than 200 patents to Google. Patents include filings related to rendering…
Video Marketing Trends in 2012
A look at a few video marketing trends we can expect to see, including how much video Americans will consume, how you can forecast…
6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the dark side,…
Yahoo Hires New CEO
Former PayPal president Scott Thompson joins Yahoo as CEO. Yahoo credits Thompson with doubling PayPal's active user base from 50 million to 104 million.…
4 Key Trends That Will Drive Financial Services PPC in 2012
With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will flourish in…
Search Engines Are Winning the War on Content Farms [STUDY]
A University of Glasgow computer scientist tested 50 queries known as attractive fodder for content farmers and found that Google and Bing seem to…
7 PPC Resolutions to Keep You Focused and Inspired
How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay on top…
Top 5 Trends for Search & Social Media Marketing in 2012
How marketers can respond to new opportunities in evolving organic and paid search landscapes, the convergence of social media and search marketing, growth of…
Top 14 Things Marketers Need to Know About QR Codes
Are you ready to jump start a mobile marketing campaign with QR codes? This comprehensive guide will tell you everything you need to know…
Key SEO 2012 Trends in North Asia
SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address,…
Google Panda Update: Say Goodbye to Low-Quality Link Building
After penalizing sites for "shady" linking practices, Google unleashed the Panda update targeted "low quality" sites. What does it mean for your link building…
Web Analytics Year in Review 2011
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year,…