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Industry

Blogger Fined for Top-Ranked Restaurant Review

French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently…

By Ashley Zeckman · 21 Jul 2014

PPC

Marin Adds Google Shopping Campaign Management

Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through…

By Jessica Lee · 21 Jul 2014

SEO

What is Link Building?

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that…

By Jon Ball · 21 Jul 2014

Social

PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips,…

By Purna Virji · 21 Jul 2014

PPC

The Evolution of Audience Targeting: 3 Opportunities for Marketers

More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges.…

By Kelly Wrather · 21 Jul 2014

Video

Google Showing Far Less Video Snippets in Search Results

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a…

By Danny Goodwin · 18 Jul 2014

Industry

Hidden From Google: New Website Reveals ‘Forgotten’ Search Results

In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From Google, the…

By Ashley Zeckman · 18 Jul 2014

PPC

Remarketing Across Ad Exchanges With DoubleClick Search

DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the…

By Jennifer Johnstone · 18 Jul 2014

Mobile

Google Analytics Now Available for iOS

You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available…

By Ashley Zeckman · 17 Jul 2014

PPC

3 Reports Offer Insights on State of Paid Search in Q2

Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search…

By Jessica Lee · 17 Jul 2014