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Benefits vs. Features: What Makes a Better PPC Ad?
When writing a PPC ad, when should your PPC copy create a powerful mental image of the product or service’s end benefit, and when…
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins…
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion…
Killer Landing Pages: 3 Examples of Landing Pages that Convert
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices,…
Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings
If you compare the latest data from comScore Video Metrix with the data from a year ago, then you’ll see there’s been a colossal…
March (Link) Madness: Breaking Free of Link-sanity
Everybody wants links, but what we think will work, what we want to work, and what we keep trying to make work, aren’t always…
How to Master Google+: Guy Kawasaki Shares His Love of Google+
The Apple evangelist compares Google+ to Macintosh, calling it a better social network, but people just don’t “get it.” Kawasaki’s new ebook “What the…
AOL, Microsoft, Yahoo Kick Off Display Ad Deal
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one…
Happy St. Patrick’s Day 2012 Google Logo
Happy St. Patrick's Day! On this day everybody becomes Irish. Even the search engines are Irish today. To celebrate the holiday, Google has "gone…
Inbound Marketing & SEO – Seize Opportunity or Resist Change
With a little help from the experts, we dig deeper into SEO and its convergence with social media, content marketing, and other inbound marketing…
Refining Your Attribution Model to Gain Clarity on Media Performance
To begin quantifying attribution, start by determining the model by which you’re most comfortable attributing success and understanding the factors that impact the value…
Understanding adCenter’s Brand New ‘Negative Union’ Paradigm
The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in…
Doodle 4 Google 2012 Ireland Winner Turns Back Time
The winning logo from Ireland’s 2012 Doodle 4 Google competition has been revealed. The Doodle, which appears on Google Ireland for 24 hours today,…
Top SEO Tips on Multilingual Keywords
With another language in the mix, making the most of your keywords can feel like climbing Everest. With these simple tips, you can maximize…
Google: 130 Million ‘Bad Ads’ Were Killed in 2011
Google claims it has halved the number of scam ads being displayed across its services thanks to new technologies and improved detection methods. Still,…
AdWords to Allow 10,000 Campaigns Per Account, Remove Demographic Bidding
You can now have up to 10,000 Google AdWords campaigns (this will include active and paused campaigns) per advertiser account. Google also announced that…
Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued
SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction…
4 Creative Ways to Use the New Facebook Brand Pages
With Facebook set to switch over brand pages to the new Timeline style, we look at a few creative ways to use the new…
Keyword ROI: The Key SEO Ingredient
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key…
How to Quantify Brand or Engagement Marketing With Paid Search
By measuring the right set of metrics, you can create scenarios around users exposed to your different marketing efforts. This can help you hone…