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Social

Four Reasons Google+ Might Still Be Alive After All

Recent acquisitions and product integrations, as well as the removal of certain restrictions, hint at a potentially bright future for the social network.

By Dan Cristo · 16 Sep 2014

Local

4 Things Search Marketers Can Do to Ensure a Happy Holiday

With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on top this…

By Kelly Wrather · 16 Sep 2014

PPC

Bing Ads Enhances “Change History” Page

Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming…

By Jessica Lee · 15 Sep 2014

SEO

For Every Link You Earn There Are Five More Worth Building

How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The answer: Google…

By Jon Ball · 15 Sep 2014

SEO

The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.

By Purna Virji · 15 Sep 2014

SEO

3 Campaigns Your E-Commerce Account Should Have for Christmas

These campaigns give you a really effective way to use your marketing budget in search throughout the Christmas season, making your campaigns as flexible…

By Helena Clark · 15 Sep 2014

Local

Apple Watch Opens New Doors in Local Search

The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be…

By Lisa Lacy · 12 Sep 2014

SEO

Google Penguin 3.0 Likely in 2014, Says John Mueller

In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed of its…

By Lisa Lacy · 12 Sep 2014

Industry

Google Tests Knowledge Graph with “In the News”

The feature, which had disappeared by September 12, included a link to headlines and news within the Knowledge Graph.

By Lisa Lacy · 12 Sep 2014

SEO

How to Speed Up the Link-Building Process

Utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be…

By Matt Morgan · 12 Sep 2014