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Google Fighting German Publishers Over Copyright
Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make search engines…
Bing Adds Percent Change Metrics to Webmaster Tools
Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change - to the…
How to Conduct a Technical SEO Site Audit
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can identify whether…
Can You Identify Link Networks & Bad Neighborhoods?
Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible to identify…
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This can provide…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language.…
Facebook Launches Sponsored Results Search Ads API
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the top of…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on Android devices…
New Google Ad Planner Will Exclude Domains Outside Google Network
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research domains or…
Organic vs. Paid Search Results: Organic Wins 94% of Time
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to…
How to Effectively Create a Google+ Following of 10,000 Engaged Fans
A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as amazing is…
Omni-Channel Marketing: The Power of Social Media, Influence & Email Addresses
Got full contact? Companies spend a lot of money acquiring customers and building databases. Matching an email address with identifiable intent via social media…
PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have…
Bing Gets More Social, Adds Quora to Social Sidebar
If you are logged into Bing, you will begin to see answers to questions given by top contributors to the social network Quora in…
Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open
The Conductor Foundation has opened their SEO grant up to non-profit organizations outside of the New York City area. Plus, find out which other…
Google Offers Free & Discounted Wi-Fi at U.S. Malls, Airports
Google and Boingo Wireless are teaming up to offer free Wi-Fi at eight malls and discounted access in 16 major airports. Google’s sponsorship isn’t…
Peter Thiel Dumps 20 Million Facebook Shares
Early Facebook investor Peter Thiel didn't wait to dump a significant chunk of his holding in Facebook – 20 million shares on August 16…
Google Will Remain Opera’s Default Search Engine Through 2014
Opera will continue using Google as its default search engine for its mobile and desktop web browser through August 2014. The firms have worked…
Google Webmaster Tools Adds Search Query Alerts
Google Webmaster Tools now tells site administrators when sudden changes occur in impressions and clicks for top pages. The alert notifies webmasters when search…