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Local

Spotlight On: Tribal Worldwide’s Director of SEO, Steve Liu

Steve Liu, director of SEO at Tribal Worldwide, speaks about the evolutionary changes he has seen in the industry, as well as where he…

By Yuyu Chen · 24 Feb 2015

Local

Expert Tips for Cracking Pigeon and Winning Local

Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider…

By Emily Alford · 24 Feb 2015

SEO

Preparing for Penguin 4.0: A Google Penalty Prevention Protocol

If you follow these steps, you can protect your site and when Penguin 4.0 gets released, you can be certain that yours won’t be…

By Marcela De Vivo · 24 Feb 2015

PPC

7 Labels Features You Will Love in DoubleClick Search

Here is a look at seven of the best lables features of DoubleClick Search, and how they can help your day-to-day account management.

By Helena Clark · 24 Feb 2015

Industry

Google Scores Legal Victory as Judge Rejects Antitrust Claims

The ruling says consumers are free to use whatever apps they choose.

By Carly Page · 23 Feb 2015

Industry

Why the Stock Market and Personalization Will Drive the Future of Search

The future of search will be vastly different than it is today - what might it look like?

By Jason Tabeling · 23 Feb 2015

SEO

Keyword Strategy: Then vs. Now

Let's take a look at the differences between keyword strategy then (more than five years ago) and keyword strategy now.

By Josh Mccoy · 23 Feb 2015

PPC

55 Questions to Ask Before Restructuring a PPC Account

If you are a pay-per-click manager, at some point you’re going to inherit an existing account. Here is a checklist of items to review…

By Joseph Kerschbaum · 20 Feb 2015

SEO

11 SEO Tactics You Need to Know in 2015

As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in…

By Pratik Dholakiya · 20 Feb 2015

Analytics

SEO Reporting – A Simple Yet Powerful Approach

A look at how to simply use data available in Google Webmaster Tools and put it next to a URL-level analytics report to obtain…

By Ben Goodsell · 20 Feb 2015