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Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the…
4 Ways to Fatten Up Your Affiliate Site
Attention affiliates: the keyword-rich domain name + perfect anchor text links formula is officially outdated. Here's how affiliates can update and fatten up their…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you do it…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived…
Does Your PPC Budget Match Your Conversion Optimization Budget?
Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies,…
True PPC Ad Rotation Finally Comes to Microsoft adCenter
Over the past 6 years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation feature. Finally,…
Why 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their…
2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More
Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the
Getting Started With Semantic SEO
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources,…
Segment AdWords Remarketing By Traffic Source
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your…
Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher
In the wake of news of Google’s acquisition of travel guides brand Frommer’s, consumer groups and FairSearch.org call on the FTC to stop the…
Bing Releases Windows 8 App
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned from the…
Google Voice Search Rolls Out to 13 More Languages
The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster, bringing its…
Google+ Now Has Custom URLs for Pages, Profiles
Google has only made the feature available to large brands and verified celebrities so far. Still, the feature that will soon be rolled-out to…
Google Seeks Ban on iPhone, iPad in Patent Lawsuit
Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email…
Blekko SEO Tools Now Costs $99/Month
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change…
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share…
Improper URLs: It’s Much More than Just a Page Name!
The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of…
6 Types of Retargeting Every Marketer Should Know
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six…
SEOmoz Acquires Twitter Analytics Company Followerwonk
Search and social optimization software firm SEOmoz has made its first acquisition, buying Twitter analytics company Followerwonk for $1-4 million. It is now fully…