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Video

Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are…

By Greg Jarboe · 20 Aug 2012

Local

5 Reasons Small Business Should Love Local SEO

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local…

By Adam Stetzer · 17 Aug 2012

PPC

Brag & Sell? Can You Increase Your Market Share by Bragging?

If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson.…

By David Jaeger · 17 Aug 2012

Mobile

Mobile & Local Join the Big Data Movement

A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is…

By Michael Boland · 17 Aug 2012

Events

SES San Francisco 2012 Day 2 & 3 Coverage #SESSF

Day 2, or "Wow Wednesday" lived up to its billing, highlighted by Matt Cutts and an all-star "super hero" search panel. The wows kept…

By Danny Goodwin · 16 Aug 2012

Industry

New York Times to Sell About.com: Google to Blame?

The New York Times is reportedly in talks to sell its Internet property About.com to one of its main competitors: Answer.com. So why has…

By Dave Davies · 16 Aug 2012

SEO

Non-Content Based Link Opportunities Are Often Missed

What do you do when you can't create endless amounts of "great content" in your niche? Here are a few linking strategies a website…

By Eric Ward · 16 Aug 2012

Events

Spotlight Keynote With Matt Cutts #SESSF

Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media…

By Danny Goodwin · 15 Aug 2012

Analytics

4 Critical Metrics You Won’t Find in Google Analytics

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment…

By Alex Cohen · 15 Aug 2012

Local

2013 Digital Strategy Best Practices for Your Business

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been…

By Jon Schepke · 15 Aug 2012

Events

SES San Francisco Day 1 Coverage #SESSF

Matt Cutts is returning to SES. Avinash Kaushik taught everyone how to make lots of money. All that, plus a day filled with takeaways.…

By Danny Goodwin · 15 Aug 2012

Industry

Google I’m Feeling Lucky Button Adds 8 New Options

Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m Feeling Lucky…

By Danny Goodwin · 14 Aug 2012

Industry

Rio SEO, Majestic SEO Join Forces on Link Building & Link Analytics

Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s…

By Miranda Miller · 14 Aug 2012

PPC

3 Ways to Begin Aligning Your PPC & SEO Strategies

Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will…

By Jason Tabeling · 14 Aug 2012

Local

Yelp SEO Campaign Highlights 8 Local SEO Best Practices

Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website ranks across…

By Miranda Miller · 14 Aug 2012

Industry

Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers…

By Nathan Safran · 14 Aug 2012

SEO

Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results

Google has announced an update to its search ranking systems that will penalize sites that have been the target of numerous copyright takedown requests,…

By Shaun Nichols · 13 Aug 2012

Local

Geolocation Changes Google Keyword Rankings 69% of Time [Report]

Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same…

By Miranda Miller · 13 Aug 2012

SEO

How to Force Google to Recrawl Your Site

Want Google to recrawl your website ahead of schedule? With Submit to Index, you don’t have to wait for Googlebot to crawl your site…

By Ken Lyons · 13 Aug 2012

SEO

Why I Talk Most Folks Out of SEO Projects

Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for…

By Mark Jackson · 13 Aug 2012