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Are Your PPC Campaigns Tagged for Success?
Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your…
#SESLON: An IoT Mindset Will Make Marketing Smarter
Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a…
Save the Date: “One-Stop Digital” on Mobile & Local Search
SEW is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" begins with a focus on Mobile and Local Search, and is…
Google Knowledge Graph Injects Medical Symptoms Into Search
When users Google common illnesses, the company's knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.
7 Golden Rules of Link Building Revisited
Here are seven golden rules of link building from years past and a look at whether or not they've stood the test of time.
The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here…
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can…
Right to be Forgotten Should Apply Only in Europe, Says Google
Wikipedia founder Jimmy Wales among those backing Google's stance.
The Myth of the Penguin “Penalty”
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people…
Bing Updates Quality Score
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.