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Google Tests Smartphone Icon in Search Results to Identify Mobile Content
A new Google mobile experiment has been spotted: the addition of an icon in the URL field of search results to indicate smartphone-optimized content…
Can You Tap Your Way to Gold in Google’s Interactive Hurdles Doodle?
Google has been celebrating the London 2012 Olympics every day with a unique Olympic-themed Doodle. However, today’s interactive Google Doodle is easily the best…
Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose
People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of…
3 Hyperlocal Networks SMBs Should Partake In
The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice for your…
Financial Services Sector Rejecting Social Media Marketing
Financial services firms are pulling budget away from social media marketing, with their investment in the medium down 16 percent in the last two…
Baidu Employees Arrested for Taking Bribes to Delete Posts
Three employees of Chinese search engine Baidu have been arrested for taking bribes to delete posts. It is still not known what type of…
Apple Plans to Drop Native YouTube App From iOS 6
Google purge continues in Cupertino. Apple will drop the stand-alone version of the YouTube video player from its iOS mobile platform. The company confirmed…
Happy 21st Birthday to That Web Thing That Guy Invented (Google him!)
It was 21 years ago today that Sir Tim Berners-Lee, then a humble scientist at CERN, made the first page on the World Wide…
Google Launches New AdWords Targeting Option: Congressional Districts
A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather than ZIP…
How to Make Friends and Influence People at #SESSF
Vivastream is the official social platform of SES San Francisco, designed to help you meet the right people and attend the right sessions and…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good…
8 Rules of A/B Testing – The Art in Marketing Science
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it…
Obama vs. Romney: Search for Next President Reveals Astonishing Facts
We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the search tendencies…
Google Takes ‘Top Global Brand’ Title from Apple [Study]
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media…
Google Shutting Down Business Video, Team Apps, Listen, Company Blogs
Google intends to shut down a number of its seldom-used web applications and services. The company will phase out its Google Apps for Teams…
4 Ways to Increase Average Order Value
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you…
Amazon Passes Google as Top Destination for Shopping Research [Report]
Thirty percent of all online shoppers start at Amazon to research products, according to a recent Forrester report. Google is no longer he first…
How to Conduct an On-Page SEO Site Audit
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the…
Facebook Ads Improve Results for Search Campaigns
Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens the door…
Inbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets.…