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4 Opportunities to Successfully Optimize the Full Conversion Funnel
While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it…
What’s the Story on the New Facebook Stories?
Facebook Stories is a new project that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of the month.…
Fake Facebook Profiles Top 83 Million
More than 83 million Facebook accounts are fake, the social network has revealed in a new SEC filing. That represents 8.7 percent of Facebook's…
Twitter Home to Majority of 10 Million+ Monthly Global Big Brand Mentions [Report]
How well are you keeping up with and controlling the conversations about your company happening on Twitter, Facebook, Pinterest, Google+, YouTube, blogs, forum or…
Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard
Two additional Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as…
A Hands-on Approach to App Store Optimization
App Store Optimization is the art of making apps rank in both popularity lists and search results within their respective app stores. Here are…
Move Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the…
SEM Metrics That Really Matter
It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real…
Google Hangouts Now Rolling Out in Gmail
Google is removing the video chat function from Gmail that has been available since 2008 and replacing it with a Hangouts style feature as…
Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands now participate.…
Google Buys Facebook Marketing Company Wildfire
Google has acquired Wildfire, best-known as a Facebook contest and social media marketing app. This puts Google in a great place to expand their…
Bing Adds Facebook Friend Tagging to Search
Bing has launched a new social search feature that lets you tag your Facebook friends. Bing’s goal is to make it easier for users…
Yahoo Says Goodbye to Ross Levinsohn
Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He will also…
Facebook Working on Better Search, But Won’t Rival Google, Engineer Confirms
Facebook is working to improve internal search for the social network. Also, don’t expect Facebook to become a direct web search competitor to Google…
Vince Vaughn & Owen Wilson Star as Google Interns in New Movie
"The Internship", a new R-rated comedy about life as a Google intern, is currently filming at Georgia Tech in Atlanta. Parts of the campus…
Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage
A small e-commerce store hosting company is pulling their Facebook presence, alleging an 80 percent rate of ad clicks are done by bots. Further,…
Link Building for Local Search
Local links increase your website's visibility, can bring relevant and converting traffic, are critical to a diverse profile, and could also help form in-person…
5 Overlooked PPC Keyword Research Tools
Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword research process.…
Google Launches Handwrite for Mobile & Tablet Search – Tips & Tricks
Google's new feature lets mobile and tablet users scrawl handwritten search queries on their screen. Google converts the handwritten letters to typing in the…
Google Adds 34-Button Voice-Enabled Scientific Calculator to Search
Google’s updated calculator allows users to type in mathematical problems and see a full 34-button scientific version. Chrome and mobile users can also simply…