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4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords)…
Search, Social, and Content Convergence: Developing Hybrid Marketing Skills
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a…
Google Disabled 524M Bad Ads Last Year
Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search…
Q&A: Thomson Reuters’ Emily Palmer
With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a…
Google, Microsoft, and Amazon Pay to Unblock Ads
Adblock Plus has been taking money from major tech companies to have their ads unblocked.
Verizon Wireless to Enable Opt-Out of Mobile “Supercookies”
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Survey’s In: Small Businesses Still Want $500 SEO
Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.
Snapchat Discover Signals Future SEO Changes
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
10 Growth Hacks to Drive New Search Traffic From Your Content
Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.
Super Bowl Recap: Budweiser Scores Big on YouTube, Tom Brady Dominates Google Search
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.