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The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
Apple Amping Up Maps to Compete With Google
Apple has purchased GPS software company Coherent Navigation in an attempt to make its location search comparable to Google Maps.
Keywords on Mobile: Not Comparable to Desktop
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords…
Are You Making These Three Silly SEO Mistakes?
Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable - mistakes marketers make regarding…
Google Upgrades AdWords Editor to Support Labels
Reacting to user feedback, Google has upgraded its AdWords Editor to fully support lables, upgraded URLs, targeted in-app mobile ads, and call only ads.
How Your PPC Strategy Is Like Gardening
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best…
Bing to Follow In Mobilegeddon’s Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized…
Bing Ads’ Campaign Planner Offers Insights into Competitors’ Campaigns
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical, and product.…
The Importance of Listening to Google
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just…