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Content

Making the Most of the Open Data Movement

Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should…

By Andrew Delamarter · 27 Nov 2012

Industry

Hackers Take Down Google Pakistan for 18 Hours

The websites, all of which had .pk for Pakistan domain names, mostly had their usual content replaced with a photo of two penguins and…

By Dave Neal · 27 Nov 2012

Industry

FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because it doesn't…

By James Dohnert · 27 Nov 2012

Industry

Snoopy: The DuckDuckGo Logo for Charles M. Schulz’s Birthday

Snoopy is hanging out with a bird of a different feather today. Rather than his traditional playmate, Woodstock, Snoopy appears with Dax, the mascot…

By Danny Goodwin · 26 Nov 2012

Industry

Google Warns Secretive Government Group Could Kill Open Web

Google has slammed an upcoming meeting of the International Telecommunications Union (ITU), set for Dec. 3 in Dubai, which the company says will give…

By Shaun Nichols · 26 Nov 2012

Industry

Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics…

By Miranda Miller · 26 Nov 2012

Analytics

5 Tips for Handling (Not Provided) Data

(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer…

By Uri Bar Joseph · 26 Nov 2012

PPC

Branded vs. Non-Branded SEM

Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some…

By Brad Miller · 26 Nov 2012

PPC

Google Shopping Holiday Update for Merchants

In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a…

By Mary Weinstein · 26 Nov 2012

Analytics

How to Choose a Success Metric for PPC Ad Testing

Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep…

By Noran El Shinnawy · 26 Nov 2012

Social

Gratitude and Humor Go a Long Way in Crowdfunding

Being thankful comes naturally when you’re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can be difficult…

By Erick Mott · 24 Nov 2012

Industry

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."

By James Dohnert · 23 Nov 2012

SEO

5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

Help your B2B SEO program drive long-term business value by developing multiple conversion opportunities, integrating a lead scoring system, embracing split testing, evaluating web…

By Derek Edmond · 23 Nov 2012

Video

Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The…

By James Dohnert · 22 Nov 2012

Social

F-Commerce Retailers Planning Black Friday Deals

While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping…

By Mary Lisbeth Damico · 22 Nov 2012

Video

Skype Betting On Premium Ad “Experiences” for Mobile

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of…

By Susan Kuchinskas · 22 Nov 2012

Social

Facebook Gifts App Gets 14 New Retail Partners

At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now…

By Mary Lisbeth Damico · 22 Nov 2012

Mobile

49% of Mobile Auto Searchers Buy a Car Within 24 Hours

New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile…

By James Dohnert · 21 Nov 2012

SEO

4 In-House SEO Myths, 2 Solutions

All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted…

By Simon Heseltine · 21 Nov 2012

Content

18 Ways to Create Unique Content From Survey Results

Market surveys can be a rich source of unique, original content. Discover some real examples of the content that has already been created, then…

By Ken Mcgaffin · 21 Nov 2012