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Advanced guide to creating an editorial calendar that boosts conversions
A six-step guide that will help you create a successful editorial calendar that optimizes quality, team functioning, and helps boost conversions.
Core Web Vitals report: 28 Ways to supercharge your site
In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade…
Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for marketers and…
Making the argument for nofollow links in SEO
Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another…
How to use XPath expressions to enhance your SEO and content strategy
How do you streamline research to produce content that addresses customers’ top questions and product concerns? Look no further than XPath Expressions. Catalyst’s Brad…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of…
How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.
How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a…
Should you use Google’s updated Disavow Links tool?
Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners as they…
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA to improve…
Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.
Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.
Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips to align…
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]
It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com's Co-founder and CEO, May Habib discusses in-depth about SEO content and…
What to expect from SEO in 2021?
Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO…