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PPC

Google tests new design for ads at bottom of AI Mode responses

Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and…

By Sachin Patel · 09 Oct 2026

PPC

Google Ads PMax adds option to send users to Google Business Profile

Google Ads has added a PMax setup option that can send users to a Google-hosted Business Profile experience instead of the advertiser’s website, spotted…

By Sachin Patel · 09 Oct 2026

PPC

Bing tests light blue bubbles for sitelinks on desktop

Bing is testing light blue bubbles on desktop, likely for sitelinks, following a similar color change recently made to its ‘People also ask’ questions.

By Sachin Patel · 09 Oct 2026

PPC

Google tests larger three-dot menu icon on ads

Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test or a…

By Sachin Patel · 09 Oct 2026

PPC

Google tests blue titles for ads at the bottom of AI Mode

Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel…

By Sachin Patel · 09 Oct 2026

SEO

Google spam update finishes rolling out after nearly two weeks

Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with heavy volatility reported on…

By Sachin Patel · 08 Oct 2026

SEO

Bing tests new light blue box design for People also ask questions

Bing is testing a light blue box design for its 'People also ask' questions, replicating consistently across browsers, including Incognito.

By Sachin Patel · 08 Oct 2026

SEO

Yahoo tests search box and related queries below AI overview

Yahoo is testing a new search box and related query suggestions below its AI overview, allowing users to continue their searches in Yahoo Scout.

By Sachin Patel · 08 Oct 2026

SEO News

Bing tests removing favicons from all organic SERP results

Bing is testing a SERP design with no favicons at all, expanding a change previously seen only in sponsored results a test Google tried…

By Sachin Patel · 08 Oct 2026

PPC

Google tests showing website names or URLs in AI Mode ads

Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side by side.

By Sachin Patel · 07 Oct 2026