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Bing tests new filters above shopping results ads
Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a change that…
Microsoft tells advertisers they’re responsible for AI-generated ads
Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance covers required…
Google says Search Console can’t show your position inside AI Overviews
Google’s John Mueller has acknowledged a limitation in Search Console’s AI reporting: it cannot tell publishers where their links sit within an AI Overview.…
Google Business Profile now lets you review and delete collected info
Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant. But deleting…
Google Ads tests a way to steer spending toward priority products
Google Ads is testing Product Value Optimization, a feature that lets retailers adjust how much selected products are worth to its automated bidding system.…
OpenAI tests ChatGPT ads that skip the advertiser’s website
OpenAI is testing ads that open a conversation with a brand’s AI agent inside ChatGPT, giving advertisers a way to handle customer questions before…
OpenAI can reject ChatGPT ads simply for competing with its own business
OpenAI has explicitly reserved the right to reject ChatGPT advertisements that conflict with its commercial interests, giving competing businesses another condition to consider before…
Google details partner-only search API as Custom Search nears shutdown
Google has updated documentation for a service that lets approved partners add full-web Google search results to their websites and apps. The details arrive…
Google tests payments for content used in AI answers, but pricing remains unclear
Google is testing payments to publishers whose content helps produce answers in Gemini, AI Overviews and AI Mode. Participants can see their earnings, but…
Microsoft Copilot prompts users to sign in mid-response
Microsoft Copilot is showing users a 'Please sign in' message partway through responses, another sign that Microsoft is pushing users toward account sign-in.
Google tests hiding sponsored results in Shopping tab
Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main search results…
Google tests new ‘More’ blue label in free listings, redirects to websites
Google is testing a more prominent 'More >' blue label in free listings, alongside a change where clicking the product carousel now redirects to…
Google tests new ad format within AI Mode
Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent…
Bing tests sidebar navigation on desktop for ecommerce queries
Bing is testing sidebar category navigation for ecommerce queries on desktop, following a similar approach Google introduced back in 2022.
How to run ads on ChatGPT: A beginner’s guide
To run ads on ChatGPT, start at OpenAI Ads Manager. Eligible businesses can create an advertiser account, complete verification and billing, build a campaign,…
Google Analytics launches Dashboards to make custom reporting easier
Google Analytics has launched Dashboards, giving businesses a new way to arrange their most useful numbers and charts on one screen. The useful change…
How to fix a suspended Google Business Profile
Check the restriction, correct your business details, and prepare your evidence before submitting an appeal.
Looking for an llms.txt generator? You probably don’t need one
Google says the file does not improve your search visibility. Here’s what generators actually do, when the file is useful, and how to make…
What is query fan-out? Explained in plain English
Query fan-out is when an AI search system takes your question and runs several related searches to help answer it.
Google’s AI answers reduced Wikipedia search visits, study finds
Google’s AI Overviews reduced search referrals to English Wikipedia by around 5%, according to a University of Washington working paper revised September 2. But…