Latest stories
27,336 articles, newest first.
Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a shift from…
Google Merchant Center adds new video option for products
Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product pages, since…
Google tests new queries between free listing products in SERP
Google is testing new query suggestions that appear between the free listing product carousel above and an AI Mode box below. Clicking one of…
Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.
Ubersuggest review (2026): Still cheap, but not just a keyword tool anymore
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically…
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users…
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for purchases that…
Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess whether another could be…
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
Google researchers improved AI search and made the top result worse
Google DeepMind researchers are exploring whether one AI model could find and rank search results, replacing a process often split between two systems. The…
Google tests AI Mode upload menu in Search results
Google seems to be bringing its AI Mode upload menu to the Search results page, replacing the usual magnifying-glass icon when users focus an…
Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027. That means…
WordPress co-founder sidelined by the company he built
Automattic’s board has put its founder on paid leave. The leadership of the open-source software used by publishers and businesses remains unchanged.
Demand for people to fix AI-generated work is climbing, reports find
AI’s next big job opportunity? Cleaning up after AI
Google moves Citations Panel toward the bottom of AI Mode
Google is showing a more detailed Citations Panel at the bottom of AI Mode results, featuring titles, descriptions, and images for cited websites a…
Google tests message option on sponsored ad results
Google is testing a new 'Message' option on sponsored ad results that lets users connect directly through Google Messages, possibly tied to a new…
Google tests centered sponsored results heading on desktop
Google appears to be testing a centered "Sponsored results" heading on desktop search results, a shift from its usual side placement.
Google tests showing days left for sales in shopping ads results
Google is testing 'days left' labels on sponsored shopping results, showing users how much time remains before a sale price ends a potential boost…