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AI Mode ads now show non-clickable sitelinks
Google is testing sitelinks appearing in ads in AI Mode. This is the first time we’ve seen this style of ad the links aren’t…
Bing tests clickable underlined text in organic result descriptions
Bing is testing clickable, underlined text within the descriptions of its organic search results. When clicked, this text doesn’t take you to the website’s…
Google tests blue hyperlinks in sponsored results ads
Google keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw AI-generated descriptions being tested in shopping ads, along…
Google’s classic Search button is gone in a new AI-first homepage
Google appears to be testing a more AI-focused version of its homepage for people who are not signed into a Google Account. The homepage…
What is AI slop? 30 examples to spot it
AI slop is low-value content made wholly or substantially with generative AI and released with too little human judgment, verification, craft, or accountability. It…
Serpstat review: what we learned after using it for a year
In my career spanning over 20 years in SEO, publishing, and content, I’ve used, as you might guess, quite a lot of SEO tools.…
11 best alternative search engines to Google in 2026
In recent years, Google has made significant changes that have particularly impacted publishers and other content creators. At the same time, we’ve witnessed the…
Google tests AI-generated descriptions in Shopping ads
Google is testing AI-generated descriptions in Shopping and product ads. This follows a similar test spotted last month in regular sponsored text ads, which…
Google says Reddit gets no special preference in search
Google communications representative Jennifer Kutz confirmed to The Verge that Reddit gets no preferential treatment in Google’s search rankings or AI search features. Kutz…
ChatGPT Rolls Out Product Carousel Ads at Bottom of Results
ChatGPT is testing new variations for how ads appear at the bottom of its results. The latest version shows multiple product feed ads within…
Cloudflare releases its own AI visibility tool because … why not?
The AI visibility gold rush has reached Cloudflare. The company best known for keeping websites online, and unwanted bots out, is beginning to look…
Best Search Engine for Privacy in 2026 [7 Ranked]
DuckDuckGo is the best private search engine for most people, but it is not the right answer for every threat model. We examined what…
Google is mixing AI Mode replies into Search Console query data
Earlier this year, Google launched a new AI Performance Report within Google Search Console, nested under the main Performance report. This new report lets…
ChatGPT is testing a new way to make ads feel like part of the conversation
ChatGPT is testing a new ad display format within its results. we’ve been noticing more varied ad designs showing up in ChatGPT lately, and…
Google Ads Rolls Out Live Test Of Strong Match Labels
Google is testing a “Strongest match” or “Strong match” label on certain search ads. This one is confirmed Google’s Ginny Marvin announced it on…
Google Algorithm update in August 2026? What we know
We’re kickstarting a brand new series here at SEW, where we will do our best to watch and report in search engines’ updates. As you…
Bing tests new “Top Source” section in search results
Bing is testing a new section on its search results page called “Top Source.” Based on what we’re seeing, this section appears to group…
How to check if your site is eligible in Preferred Sources
Google recently rolled out a preferred sources feature on the search results page. When a user selects a website as a preferred source, that…
Move over Google Shopping: ChatGPT’s ad carousel launch is imminent
ChatGPT ads are becoming much more like Google Shopping. OpenAI is reportedly rolling out a new carousel format that can place several products inside…
Google tests new “Featured Products” subheading in shopping ads
Google is testing a new subheading within its Sponsored results carousel called “Featured products,” with the description “From online or local stores” underneath it.…