Analytics.
Writing Sales Copy for Conversions
One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Online Holiday Shopping Down 3% Overall for 2008
It’s the news I hoped I didn’t have to share, but alas it has arrived. We hoped during the flat Black Friday…
Use Caution When Growing Your Site
If you're planning on rapidly expanding the size of your site, exercise some care. Devise a strategy that will lead to pages…
Pizza Yellow Pages Searches Expected to Soar in January
Well here’s an interesting nuanced piece of information. Searches for pizza on yellow pages tend to peak in January, according to the…
Assembling Your Landing Page Optimization Dream Team, Part 4
We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three…
Considering a Last Minute Gift Card? You’re Not Alone
It’s Christmas Eve. If you’re in need of a last minute gift, might I suggest gift cards? You won’t be alone, contrary…
Online Spending Soared Last Weekend Before Christmas by 98%
You didn’t read that wrong. Online spending increased by 98% last weekend, compared to last year’s last weekend before Christmas. A winter…
Holiday E-Commerce Sales Flat Overall According to Latest comScore Data
With the economy in the pooper and 5 fewer holiday shopping days than last year, the latest data from comScore will show…
Google, AOL Gain While Yahoo, Microsoft, and Ask.com Lose Share in comScore’s November 2008 Rankings
comScore’s November 2008 search engine rankings are out and Google remains at the top, gaining on its share while AOL is the…
81% of Online Holiday Shoppers Read Product Reviews
It’s no secret that reviews and ratings can affect a customer’s purchasing decision, and today, Nielsen Online has released data showing just…
New Wifi Enabled Mobile Devices Drive Increased Wifi Usage
Wifi-enabled mobile devices such as the iPhone, iPod Touch, G1, and Blackberry Bold are driving the increase in accessing the mobile web…
Buying Links is Hard Work
Paid link building isn't as easy as it used to be because Google's paid link detection algorithms keep improving, and competitors are…
Online Video Wins the 9-5 Hour, Weekdays
Thanks for taking the time to read this post. I know you’re busy and all, watching online videos between 9-5 during the…
Holiday E-Commerce Update: Spending Flat Last Week
comScore has been providing weekly updates on holiday e-commerce spending and the reports have been like a roller coaster. First, we started…
Assembling Your Landing Page Optimization Dream Team, Part 3
We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter,…
Holiday E-Commerce Spending Up 7% Year-Over-Year Last Week
It seems as time goes by and concerns over the economy get worse, tracking the economy becomes more frequent and dare I…
How Low Performing Banner Ads Can Actually Increase Conversions
So you stopped your banner ad campaigns a long time ago because the click through rate sucks and the conversion rate was…
FutureNow Launches Just-In-Time Optimization Service
One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end…
High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start…
Cyber Monday Spending Up 15% to $846 Million
Cyber Monday sales were up 15% reaching $846 million, making it the second highest online spending day recorded, according to comScore. Earlier…
SEMPO’s Annual State of the Market Survey Open Now Open for 2008
It’s that time of year. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and…
Online Black Friday Sales Up 1% Over Last Year
Despite all the bad economic news going into Black Friday, online spending was up 1% over last year, according to comScore. Online…
Google’s Gains Continue in comScore’s October 2008 Rankings
The year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for…
Assembling Your Landing Page Optimization Dream Team, Part 2
The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at…
Retail Search Ad Spend Up 33% So Far in Q4 2008
SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of…
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