Analytics.
AdBrite Adds CPC Option for Banner Ads
Advertising network AdBrite is now offering CPC (click per cost) for banner ads. Customers were already able to bid via CPC on search placements and text ads. Previously,…
E-commerce Growth Slows to Just 1% in October 2008
E-commerce growth slowed to just 1% last month, according to comScore. This is the lowest rate since comScore began culling the data…
Chitika Sees 200% Growth in Premium Ads for 2008
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being…
Google Analytics Now Tracks Flash Content
Google Analytics is now offering Flash tracking. The tracking code is translated into ActionScript 3 programming language. While Google Analytics has been…
24/7 Real Media is Fastest Growing Top 10 Ad Network
While some sectors in the economy are struggling, 24/7 Real Media brings some much needed good news. They are the fastest growing…
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline…
Assembling Your Landing Page Optimization Dream Team, Part 1
The success of your testing program relies heavily on the cooperation of many people in your organization. There are some key roles…
Women Plan to Spend Less this Holidays, First Cuts Going to Themselves
Women are planning to spend less according to two surveys released today. In a survey by the Marketing to Moms Coalition, moms…
Bill Tancer of Hitwise Analyzes Economy on SES Webcast
Just a quick reminder, Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine…
adTech NYC This Week Has Impressive Line Up
adtech New York starts Monday with the exhibit hall opening and then Tuesday the keynote sessions begin and regualr conference sessions start…
We Are What We Search
Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be…
Landing Pages and the Decision-Making Process
Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design.…
Online Advertising Networks Struggle As Industry Growth Slows
Online advertising networks are struggling to make ends meet during a tough economy and a slowdown in industry growth. JellyCloud and Adzilla…
AzoogleAds Launches iPhone Application
AzoogleAds, a division of Epic Advertising, today announced the beta launch of an iPhone publisher reporting platform, iMobilePublisher. The platform will be…
Online Reviews Second Only to Word of Mouth in Purchase Decisions
New data released by Rubicon Consulting shows that online reviews are second only to word of mouth when it comes to influencing…
Building a Data-Driven Organization
Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is…
60% of Marketing Budgets Remain Unchanged by Economy
So far, the majority of marketing budgets are not facing changes or cuts due to the economy, according to survey results released…
Internet Marketers Handbook An Impressive Effort
A SEOMoz member Danny Dover has pulled together quite an impressive list of links to tools, impressive articles and in general a…
magnify360 Launches New Paid Search Tool: Google Cost Optimizer
Search marketing company magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients’ AdWords…
Landing Page Optimization: Guessing vs. Testing
Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of…
Landing Page Testing for Higher Profits – Online Workshop – October 28th – 12 P.M. EDT
Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed…
MIVA Releases Customizable ALOT Toolbar, Homepage, and Widgets
Digital advertising company MIVA has released an update of their toolbar, enabling customizable features. MIVA is also launching a customizable homepage and…
SEO Link Building Fundamentals
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large…
Federated Media Revamps Self-Service Ad Platform
Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here’s what to expect with the update: Transparent…
Internet Advertising Up 15.2% for the First Half of 2008
The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. The six month…
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