Analytics.
Media Attribution: How to Start Optimizing Your Media Allocations
If you’re ready to begin seeing the “true value of media performance” and get the most out of your digital budget, you need to know how to get…
Measuring ROI: How to Collect Meaningful PPC Conversion Data
Learn how you can track and collect significant conversion data and then bring it all together in one dashboard. Use these three…
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates…
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions
While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more…
7 Tips for Landing Page Greatness
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in…
Monetate Launches Agility Suite, Enables Unlimited Real-Time Testing & Updates Without IT
Monetate, the cloud-based e-commerce platform behind 20 percent of all U.S. Black Friday online sales, has launched a new product suite that…
5 Stages of Coping with Loss of Search Query Data
Unfortunately, there isn't a silver bullet that will compensate for losing a rising percentage of keyword data in analytics. There are several…
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive…
Bridging the Cross-Channel Analytics Divide
No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list…
GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time
Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire…
Web Analytics Year in Review 2011
The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year…
From ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top…
Google Analytics Unrolls a Shiny, New API
With all the new features Google Analytics has been unrolling since version 3 launched in August, the Google Analytics was in need…
Google Analytics Preparing for Social Reports Next Year
A new Google Analytics feature will allow content developers to visualize a lot more than merely website visits. Google has opened invitations…
Who’s Your Chief Conversion Officer? [Infographic]
Who doesn’t want to improve the efficiency of their sales funnel? Many companies are investing heavily to do just that. An infographic…
Salesforce Launch Social Workflow, Merging Analytics Rules with CRM
Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them…
Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend
Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing…
Google (Not Provided) Results Impacting About 9% of Traffic
The amount of data being hidden due to Google's SSL search decision has been climbing steadily but is now leveling out. Recent…
Optify Adds Optimized Landing Pages and Social Sharing
New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share,…
A 4 Step Multivariate Testing Process That Works
Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more…
Google Analytics Adds Mobile Metrics, Email Scheduling, PDF Exporting
Google announced that starting this week we will start to see mobile ad performance metrics in the new Google Analytics interface. A…
Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
Don’t waste time complaining. The most immediate action B2B marketers can take in the wake of Google’s enhancements that makes search data…
3 Ways to Invigorate Your Analytics
Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right…
‘Not Provided’ Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers.…
Campaign Tracking: A Vital Analytics Tool for Marketers
To understand the performance of any digital marketing campaign, you must have proper campaign tracking in place. Without it, it's difficult (if…
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