PPC.
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is…
Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn…
Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear
Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is…
3 Tips for PPC Holiday Preparation in 2012
The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is…
New Competitive Facebook Reporting Tool Available
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that…
Yahoo Bing Network Replaces Microsoft adCenter
Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the…
Setting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…