PPC.
Mainstream Press Tells Clickfraud Story
Looky here, we’re now seeing the topic of clickfraud hit the mainstream press. An article in the new issue of Newsweek titled: When Mice Attack, tells the story…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…
Tips On Protecting Against Clickfraud
Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information…
Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry. AP is running a story today about how the legal team of…
Kraft Supports Pro-White Groups? Lack Of Search Ad Targeting Makes It So
I’ve long written that advertisers should be able to pick and choose exactly where they show up in a search company’s network.…
Keyword Prices Rise Again, But Only Slightly
The Keyword Price Index from Fathom Online for December showed a 2 percent rise from last month, the smallest month-to-month change since…
1500 Advertisers Now Part of ThomasB2B Network
Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon…
Local Search Lacking Ads
Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It takes the top local search…
Pro Pay-Per-Call
Dick Larkin’s a long-time yellow pages hand who’s spoken on the topic at our SES show before. In Pay-Per-Call Will Revolutionize Online…
Defining Click Fraud
Sure, concerns are rising about clickfraud — but do we even know how to define what a fraudulent click is? ClickZ gets…
Copywriting For Search Ads
Kevin Lee’s got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting Strategies, Part 1 looks at the…
Clickfraud: Rampant or a Manageable Problem?
Some believe that clickfraud is a huge problem. Others, say it’s around but manageable. Brian Morrisey’s article: Click-Fraud Threat: ‘Staggering’ Or ‘Overblown’?…
Poor Relevancy and Automated Search Ads
Greg Linden points to interesting BoingBoing post about some “silly” Adword ads from Amazon and eBay showing up on Google. I’m glad…
Keyword Celebrex More than Quadruples in Price
In just a few days the keyword Celebrex has gone from a $.95 cent term on Overture to over $4.00, according to…
Case Study On Clickfraud Refund
Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he…
Search Term Prices Skyrocket
Kris Oser at AdAge.com (free, sub req.) looks at the rising cost of keywords in: Search Engine Ad Term Prices Skyrocket. Because…
Study: Impact Of Engines on Consumer Buying
Comscore is out this morning with a study (sponsored by Overture) about the impact of search engines on consumer buying. You can…
Getting Beyond Managing Bids
Beyond Bid Management: Breaking Through the Search Volume Wall from Kevin Lee at ClickZ takes a look at the idea of hitting…
Google CFO Say Clickfraud Needs Fast Fix
Gary blogged earlier about a Financial Times article on clickfraud. Here’s a related one from CNN, inspired by Google CFO George Reyes…
Financial Times on Click-Fraud
MarketingVox points us to a Financial Times article about click-fraud. “We used to have a click-through rate of 1 to 2 per…
Citysearch Debuts Pay-Per-Call Service
More pay-per-call services to report on. Citysearch has launched a pay-per-call service called PFP-Calls. The new product allows local merchants to track…
More on Search Engine Disclosure
In yesterday’s Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current…
Search Engine Disclosure Improving, says Consumer WebWatch
Back in 2001, consumer watchdog Commercial Alert filed a complaint with the U.S. Federal Trade Commission against a number of prominent search…
More On Google Sues AdSense Affiliate For Clickfraud
Stephanie Olsen has a nice News.com story out about Google taking on one of its own AdSense affiliates in a lawsuit over…
Overture Extends Deal With Microsoft As MS Builds Its Own Technology
A news release let’s us know that Overture has extended their relationship with Microsoft through June, 2006. Under the terms of the…
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