PPC.
Google AdWords Targeting: Expect More, Pay Less
Google Contextual advertising offers placement targeting. How to expect more, pay less in Content Advertising.
Inside AdWords and Contextual Advertising: The Tipping Point
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Here's what you need to know now.
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Microsoft Expands its PPC adCenter Content Network
Launched with little fanfare late last year, Microsoft’s adCenter Content Network initially only included Microsoft web properties. Now there are signs they’re…
How To Use Google Site Exclusion Tool to Increase ROI
Google Content Network Site Exclusion: Why it's the ultimate tool campaign profitability.
Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky” won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have…
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Increase ROI: Google Performance Placement Reports
AdWords provides visibility and control of PPC campaigns. Now content advertising does.
Which Industries Really Like Sponsored Links
When advertising on destination sites, some industries prefer sponsored text links while others are less focused on them. For text links, about…
BitDefender Finds Google AdWords Hijack Trojan
Seems there is a trojan out there that can replace Google AdWords with other ads, according to BitDefender. The bug is loaded…
B2B Marketing, Road Rules for Content Advertising
A golden compass to find the secrets of B2B content advertising.
Search Marketing Skills: Tips, No Tricks
Search marketing team building. Right job, wrong person?
Search Engines, Silos, SES Solutions
Search engine marketing crashes into traditional marketing: Google, Yahoo, Hyatt, Chicago Tribune black and blue. Read all over?
Content Advertising Best Practices in Action
Dog collar, exotic, apparel, girl, exotic pets, wildlife: Content advertising keywords and other best practices.
Microsoft Adds More Tools for Search Marketers
Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.
How Google, Yahoo Content Ad Matching Really Works
Search engine content ad networks: Google, Yahoo "secret sauce" algorithms. Look inside.
SEM Mentors: The Apprentice
Search Engine Watch readers respond to search marketing staffing crisis. SEM apprentice turns mentor.
Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools. The Yahoo Search Marketing blog reported…
Take Advantage of the Offline Rush
As an online advertiser, you can actually take advantage of the Offline Rush — and maybe stretch your holiday ad budget as…
Knowledge Gap: CEOs, CMOs, VPs and SEM
SEM: "It can't be that difficult." CEO knows a little SEM? A dangerous thing.
The Five Commandments of Content Advertising
What do you get when you mix content ads with Britney Spears? This week in Content Advertising.
BidHero Brings Analytics to PPC Bid Management
Bid management for PPC campaigns has become more complicated with the introduction of “quality scores” by the major ad platforms, including Google,…
How to Integrate PPC and Display Advertising
Integrate paid search (PPC) campaigns with display advertising. In two easy cycles.
Content Advertising Explained – Part 3
Content ad copywriting: The Good, The Bad and The Malthusian.
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