PPC.
Reading the Tea Leaves: Interpreting Keyword Reports
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we…
Judging PPC Performance: Focus on Conversions
Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just…
PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many…
Show Me the Money: Bidding for Profitability
How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the…
Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Tightly-Themed Ad Groups: The PPC Pro Advantage
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists…
Dynamic Keyword Insertion: Friend or Foe?
Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move. Indiscriminate…
Google to Update Content Network as Part of DoubleClick Integration
Google has announced new features that are coming to the Content Network. They said the new features are part of the integration…
Awesome Ad Groups: Small is Good
Trying to fit all your keywords in one ad group is not going to get you the results you want. Get those…
Yahoo Updates Ad Performance Reports for Sponsored Search Accounts
Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the…
More Killer Keyword Techniques: Personas and Buckets
Learn how to use personas and bucket lists to create huge killer keyword lists like the pros.
PPC Keyword Sets: Words to the Wise
Keyword lists are the bedrock of a successful PPC ad campaign. Learn how to get started assembling lists that pack the most…
Creating PPC Campaigns: the ‘Live or Die’ Settings
Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss…
Yahoo’s Conversion Tips: Optimize, Navigate and Track
Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks…
Is Microsoft Buying Yahoo For Overture’s PPC Patents?
David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents…
PPC Advertising: Art or Science?
Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new…
Hot, Tiny Ads: Banner Ads for Mobile Screens
Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of…
Yahoo Releases Three Updates to Traffic Quality Center
If you notice a change to the volume of clicks on your Yahoo paid search account, the Traffic Quality Center can help…
Paid Search Key in Projected Online Overtake of TV in UK Ad Spend
Paid search will take a lead role in online overtaking TV in the UK ad spending this year, according to Enders Analysis.…
Google Mobile Advertising on the Content Network
Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on…
Google Mobile Advertising: Start Now!
Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising…
Google Mobile Advertising: It’s Time to Start
Now that you've mastered "traditional" content advertising, it's time to take on the category that Google says will deliver revenue that dwarfs…
Yahoo Makes Minor Updates to Sponsored Search
In the midst of a proxy board fight, new negotiations with Microsoft, and a possible deal with Google, Yahoo has made updates…
Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like…
Yahoo’s Search Syndicate Gets Harsh Review By SEOBook
Aaron Wall has written a thorough and unflattering overview of Yahoo search traffic following the release of search numbers that show Yahoo…
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