PPC.
7 Ways to Counter Rising CPCs
Low-tech solutions to stave off hyperinflation within the paid search economy.
Keyword Phrase Value: Click-Throughs vs. Conversions
Even with a worse search experience and less targeted ads, the consumer mindset is so much closer to conversion that long tail…
Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know
Is it a good time to buy in the combined Yahoo-Bing marketplace? A paid search study examines how paid search ads are…
AdWords Campaign Experiments: Details and Pitfalls
Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many…
Automate Your AdWords Management with Automated Rules, Part 2
A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you…
PPC vs. SEO: Paid Search as Your Organic Competitor
The balance between paid and organic results in the SERPs in shifting. Paid listings may increasingly get more clicks at the expense…
Rekindle the Romance With Your PPC Campaigns
Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your…
Measuring Free Clicks in AdWords
Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine…
3 Key Differences Between adCenter & AdWords
Whether you're new to adCenter or just looking to more effectively manage your search campaigns following the Search Alliance, keep these three…
Are You Losing Money to Microsoft adCenter’s Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to…