PPC.
Google Cars: New Sponsored Results Not Yet Generating Many Car Leads
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t…
The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign
The foundation of the “hero’s journey” style of search advertising is deep empathy with your prospect. If you tell their story and…
Google Introduces New AdWords Look Globally
Simplified AdWords interface features new menus, tabs, navigation, and buttons to help data stand out even more. Google's goal was to make…
How Bad Ads Can Improve Your Performance
They say mediocrity comes from the perfect implementation of traditional wisdom. So when you’ve tried every single ad optimization tip and trick…
Paid Search Decathlon of Quality
Like Olympic athletes, paid search marketers practice their craft daily, all with the goal of inspiring customers in 3 seconds to choose…
Obama Beats Romney Early in Digital Marketing Race
A winning digital strategy may loom even larger in influencing this year’s presidential campaign than it did in 2008. When it comes…
How Green Does Your AdWords Garden Grow?
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential,…
Anatomy of a Successful PPC Ad
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed…