Local.
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…
The ROPO Effect: Measure, Search & Destroy
Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the…
12 Days of Business Listings For Holidays and the New Year
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…
The Importance of Localized Content – Local SEO Takes Center Stage
How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant…
The Future of Visual Search: UPCs, QR Codes, and Augmented Reality
Combined with general mobile device evolution and penetration, the pieces are falling into place for an all-out mobile barcode revolution in the…
Google Place Search: Location Information Just Became More Critical
Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy…
Welcome to Google Places Search
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food…
What Local-Mobile-Social Convergence Means to Your Business
Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile,…
Facebook Data Should Focus Eyes on Bing Local Results
Facebook open graph data is likely to have its biggest impact on Bing's local search results. With so many reviews, via so…