Local.
Local Search: Putting Power in the Hands of the Consumer
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on local search…
Reselling SEM: Google Walks the Line
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying…
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"?
SEO for Startups: Build Authority Offsite
How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain.
Google Places Now Allows Replies
Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid…
Mobile Local Search and the New Click Fraud
Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming…
5 Ways to Improve Your Local Search Marketing Strategy
Don't lose out on a huge amount of potential business. Use these local search strategies.
Localizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
Why Online Reputation Management Shouldn’t be a Knee-jerk Reaction
Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity.…
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with…