Local.
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard…
What do the iPad and Tablet Computers Mean for Search?
Hype aside, what the rise of the iPad and other table computers means for search campaigns.
Mobile & Location: Checking in on the Latest (Part 2)
Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check.…
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
Mobile Search: Time for a Hearing and Vision Checkup
Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software finally grow…
Local Search Convertibility
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online…
Mobile Coupons — Don’t be that Guy
Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make…
iAds and iPads: New Directions in Mobile Advertising (and Search)
With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?
Drawing Your Proverbial Lightsaber
Apps aren't always legitimate necessities to your brand. After you've digested this theory, you might just come across the best useless idea…
Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new…