Local.
How Location Data Can Change Search
Search could be further improved if search engines leveraged location data from our mobile devices to personalize and target results.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored…
Finding Local Search Success, Post-Pigeon and Penguin 3.0
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with…
Introducing the Local Marketing Adoption Curve
Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always…
Drive Your Clicks In-Store With Local Inventory Ads
Local inventory ads, a new version of the product listing ads, will also display a store marker in addition to the price,…
Centralizing Location Data: 3 Steps to Local SEO Success
National-local businesses with locations opening, closing or moving should take inventory of local business data and put processes in place to ensure…
Google’s My Maps Upgrade Presents Opportunities for Local Search
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
Apple Watch Opens New Doors in Local Search
The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they…
Court Rules Yelp May Demand Money for Adding and Removing Reviews
A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid…