Local.
Bing Ads Enhances Geo-Targeting for Increased Relevancy
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
YP Taps Goodzer for Enhanced Local Data
YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as…
Google Extends Nearby In-Store Product Listing Ads to Desktops
Google is reportedly allowing retailers to promote in-store products across all devices, regardless of whether the products are available online as well.
How Google Pigeon Impacted Local Queries, and What You Can Do
Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
Yahoo Acquires Local Recommendation App Zofari
The app, which says it was inspired by what Pandora has done for music and what Netflix has done for movies, will…
Is Google’s New Local Algorithm ‘Pigeon’ for the Birds?
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost…
Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are…
Defining Local SEO KPIs & How to Measure Them for Maximum ROI
With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure…
Foursquare Upgrades App, Transitions Check-Ins to Swarm
Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has…
Listing Management: The Required Foundation for Local SEO
Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful…