Local.
Google Places: Metrics Data Missing & New Landing Page
Even before Marissa Mayer moved to local search, Google was rolling out frequent local search updates. From insights to tags, Local to Places, and the ability to do…
Improve Your Organic Rankings With Google Places, Part 1
The basics of a Google Places: how to properly set up a listing and some of the principles behind why this is…
Google Map Tracks Protests in Libya
Twitter had played an enormous role in the recent protests in Africa. This was evident and a reason for why the Egyptian…
German Town Tells Google Maps: Give Us Back Our Harbor
Google Maps has angered officials and residents of Emden, Germany, by placing their port in the Netherlands. Emden’s City Council has been…
Mobile Payments: The Next Battleground for Google, Apple
Both Google and Apple are working toward integrating NFC to allow users to pay via a mobile device. Expect to see a…
Negative Reviews in Local Search: A Survival Guide for Businesses
If your business has received a negative review that is hurting your business, it's time for some online reputation management. Here's how…
Checking-in on Your Local Listings Across Growing LBS Apps
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the…
Local Search: Your Address is the New Link
A look at some of the changes local search results are bringing to SEO -- especially link building.
Google Maps Launches New Widget Interface
After week of experimenting with a new interface, Google Maps has officially announced its release into the wild. They are calling it the…
Google Maps UI Changes
It appears that Google is experimenting with new controls for users to navigate through maps. The not-so-stylish, white buttons for selecting Map…
Will Search Drive Mobile Ad Revenues?
With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a…
The ROPO Effect: Measure, Search & Destroy
Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the…
12 Days of Business Listings For Holidays and the New Year
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…
The Importance of Localized Content – Local SEO Takes Center Stage
How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant…
The Future of Visual Search: UPCs, QR Codes, and Augmented Reality
Combined with general mobile device evolution and penetration, the pieces are falling into place for an all-out mobile barcode revolution in the…
Google Place Search: Location Information Just Became More Critical
Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy…
Welcome to Google Places Search
On Thursday I went to lunch with Sage Lewis at his favorite restaurant in Akron, Rancheros Taqueria. Although I feel their food…
What Local-Mobile-Social Convergence Means to Your Business
Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile,…
Facebook Data Should Focus Eyes on Bing Local Results
Facebook open graph data is likely to have its biggest impact on Bing's local search results. With so many reviews, via so…
Local Search: Putting Power in the Hands of the Consumer
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on local search…
Reselling SEM: Google Walks the Line
Google reaches out to a skeptical reseller community that helps sell search marketing to the massive but elusive small business segment, trying…
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"?
SEO for Startups: Build Authority Offsite
How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain.
Google Places Now Allows Replies
Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid…
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