Local.
Mobile Local Search and the New Click Fraud
Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become…
Why Online Reputation Management Shouldn’t be a Knee-jerk Reaction
Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity.…
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with…
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard…
What do the iPad and Tablet Computers Mean for Search?
Hype aside, what the rise of the iPad and other table computers means for search campaigns.
Mobile & Location: Checking in on the Latest (Part 2)
Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check.…
Search Campaigns Boost Phone Calls to Businesses
As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands.…
Mobile Search: Time for a Hearing and Vision Checkup
Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software finally grow…
Local Search Convertibility
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online…
Mobile Coupons — Don’t be that Guy
Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make…
iAds and iPads: New Directions in Mobile Advertising (and Search)
With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?
Drawing Your Proverbial Lightsaber
Apps aren't always legitimate necessities to your brand. After you've digested this theory, you might just come across the best useless idea…
Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new…
Bing Maps Gets Worldwide Telescope App [Visual Tour]
Explore space from your laptop. Even the most amateur of astronomers would tell you that the best way to view the night…
MapQuest Expands Mobile Version; Enables 360 View Linking
A couple of updates to one of the most popular mapping products. MapQuest has two updates for you to enjoy. One is…
Embed Bing Maps Twitter App on Your Website
Building on the location-sharing frenzy, a cool app for your site. Bing Maps has a Twitter application and now you can embed…
Google Maps Adds Bike Trails
Just in time for spring, Google is helping you enjoy the great outdoors by adding bike trails to Maps. Simply open up…
Citysearch Teams with OrangeSoda for Online Marketing Solution
Local advertising meets search engine optimization with new tool for marketers. You probably know Citysearch as a local online media site. You…
Your Locations are Your Biggest Digital Assets
A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches.
Google Names Street View Trike Contest Winners
Bike fitted with street level imagery cameras to visit five locations in the U.S. Last October, Google unveiled the Street View trike,…
MapQuest Expands 360 View
More cities added to compete with Google’s Street View and Bing’s Streetside imagery. 360 View is MapQuest’s street-level imagery feature. They’ve added…
What Can Mobile Do?
The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters.…
Google Tests Enhanced Ads Directly in Local Search Results
Sponsored features are included with local biz listings. Google has been testing a new local ad feature. You know when you search…
CitySquares Enables Twitter Feed in Business Profiles
Local search engine CitySquares is the latest to incorporate Twitter into their offering. They’re allowing businesses to display their Twitter feed…
Google Maps Makes Nearby Places Recommendations
Suggestions run the gamut from competitors to simply next-door establishments. If you’re browsing Google Maps and click through to Place Pages, you…
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