Local.
Google Maps Makes Nearby Places Recommendations
Suggestions run the gamut from competitors to simply next-door establishments. If you’re browsing Google Maps and click through to Place Pages, you might notice a new feature. “Nearby…
Bing Maps Adds Updated Haiti Imagery Plus Streetside Coverage for Vancouver and Whistler
Bing Maps has updated their imagery of Port-Au-Prince, Haiti to reflect current conditions in the wake of last week’s earthquake. Their imagery…
Trulia Unveils New Local Advertising Platform
Real estate search site Trulia is now offering the ability to purchase a percentage share of advertising on their site in order…
Search Marketing in Germany
A look at trends in search and social marketing in Germany during SES Berlin.
CitySquares Acquires Online Retail Directory Yokel.com
Local search site CitySquares has made a very cool acquisition. They’ve purchased an online retail directory, Yokel.com. Yokel is designed to help…
Top International Search Marketing Failures to Avoid in 2010, Part 1
There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.
Google Updates Labs Product City Tours
Six months ago, Google launched City Tours into Labs. It’s basically a virtual tour guide, offering suggestions for walking tours of various…
MapQuest for Enables Use of GPS Geolocation for Android Devices
Visiting MapQuest.com will now mean automatic location detection for Android users with GPS-enabled devices. As long as GPS hasn’t been disabled for…
MapQuest Adds 700,000 New Business Listings
Through MapQuest’s relationship with CitySearch, over 700,000 new business listings have been added to the online mapping service. The listings include popular…
Focusing Your Message from National to Local, Part 2
How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results.
Yahoo Integrates Local Results into Results for Broad Keywords
Yahoo! has a new update that serves up some personalization into search results. Let’s say you’re searching for pizza. You’ll now get…
Using Search Engines for Export Research
Search marketing can help build overseas trade for new exports. Here's how.
MapQuest Gets in the Street-Level Imagery Game
Google’s had StreetView for awhile and Bing recently introduced Streetside imaging to their maps. Now, MapQuest is entering the ring with their…
Focusing Your Message from National to Local, Part 1
How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local…
How Will Mobile Search Impact Your Paid Campaigns?
Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Google Earth Adds Place Pages
Recently, Google launched Place Pages, where you can find a bunch of info on a local business on single page. You can…
International Search Marketing Guide to the Holidays
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly elusive global…
Bing to Expand Streetside Imaging by Partnering with Navteq
Last week, Bing unveiled Streetside imaging but you may have noticed it’s not quite extensive. Hold your horses. These things take time.…
Google Sends Scannable Decals to Local Businesses for Storefront Dislay
Over 100,000 business have been selected as “Favorite Places in Google.” Over 9,000 cities and towns in all 50 U.S. states are…
MapQuest Adds and Updates Search Categories
Here are the new ones: ATM’s (Now Over 72,000!) Parks Stadium Arenas and Athletic Fields Tourist Attractions (Includes 1.5M Locations!) Court Houses…
Local Small Businesses and Social Media Marketing
It's more important than ever for small businesses to become active in social media communities in some aspect.
Google Adds Geographic Information to Some Search Results
Google is making it easier to identify where some sites exist geographically. Normally, you can tell this information from the URL, such…
How Language Affects the Long Tail
Every language is different and presents its own challenges. You must be linguistically thorough with your keywords to be successful.
Google Maps Launches Navigation for Android 1.6
Recently, Google Maps launched Navigation, a robust GPS system for Android. But it only came out for Android 2.0, meaning it could…
Google Launches Mobile Coupons 4 Days Before Black Friday
Google is giving local businesses the ability to make their coupons available to mobile devices. Accessing Coupons You can find coupons on…
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