Industry.
SEW Experts: Universal Search for Small Business
In today’s Little Biz column, “Universal Search for Small Business: What You Need to Know About Google’s New Search Results,” Carrie Hill tells you what universal ranking of…
Google Adds School Report Sellers To Banned AdWords Advertisers’ List
The list of non-allowed advertising at Google’s AdWords just got a little bigger. Those “Buy A Term Paper” sites now join the…
The Impact of Universal Search
Gord Hotchkiss wrote an article titled An Intimate View Of The World Through Google’s Eyes on Search Insider yesterday. The article provides…
Measuring ROI Can Be Difficult for SEO
Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO…
SEW Experts: Getting Hyper-Active in Local Search
In today’s Vertical Challenge column, Getting Hyper-Active in Local Search, Michael Boland dives into the world of hyper-local, where newspapers and online…
SEW Experts: Measuring ROI Can Be Difficult for SEO
In today’s Outsourced column, Measuring ROI Can Be Difficult for SEO, Chris Boggs offers tips on calculating ROI to see if your…
Enquiro Finds Search Plays an Integral Role in B2B Purchases
For business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions,…
Search Headlines & Links: May 24, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Hakia Holds Concert To Launch Music Search
Hakia is throwing two concerts to promote the launch of their new music search. I RSVPed for the New York City event…
Google’s Cross-Language Search Launches
The cross-language information retrieval (CLIR) technology which Google VP Udi Manber previewed at Searchology last week has launched, according to the Google…
SEW Experts: Building the Love
In today’s Link Love column, “Building the Love,” Sage Lewis gives tips for brainstorming ideas for building links. It takes more than…
How Do B2B Buyers Search?
The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
Search Headlines & Links: May 23, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Berkowitz Sees Hidden Potential at Microsoft
Speaking at Search Engine Strategies New York 2007, Steve Berkowitz said Microsoft has the talent, technology, and innovation to succeed in search…
Is Your SEO Strategy Global?
Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you…
Google Invests In Sergey’s Wife’s Company
Guess Google likes to keep the money in the family. Sergey Brin’s new wife, Anne Wojcicki, cofounded the bitech start-up that just…
“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world,…
Google Buying Feedburner?
Michael Arrington at TechCrunch says that he’s confirmed that Google is acquiring Feedburner for close to $100 million. He’s citing “a source…
Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog,…
SEW Experts: Digging Deeper Into Google Analytics
In today’s By the Numbers column, “Digging Deeper Into the Latest Release of Google Analytics,” Eric Enge explores the subtle differences in…
What Should Ask.com Do?
An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful. It focuses on ways…
Microsoft’s Berkowitz: Consider aQuantive Deal a Merger
At a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft’s senior VP of online services, told investors that they…
What Does Universal Search Mean for SEM?
Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.
Search Headlines & Links: May 22, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Universal Search and SEM
Last week, Google announced a major change in the way it delivers search results, moving from “siloed” searches for blogs, videos, news…
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