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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

SEW Experts: Universal Search for Small Business

In today’s Little Biz column, “Universal Search for Small Business: What You Need to Know About Google’s New Search Results,” Carrie Hill tells you what universal ranking of…

By Kevin Newcomb · 28 May 2007

Industry

Google Adds School Report Sellers To Banned AdWords Advertisers’ List

The list of non-allowed advertising at Google’s AdWords just got a little bigger. Those “Buy A Term Paper” sites now join the…

By Frank Watson · 25 May 2007

Industry

The Impact of Universal Search

Gord Hotchkiss wrote an article titled An Intimate View Of The World Through Google’s Eyes on Search Insider yesterday. The article provides…

By Eric Enge · 25 May 2007

Industry

Measuring ROI Can Be Difficult for SEO

Ever wonder if your SEO campaign is cost-effective? Let Chris Boggs tell you how to calculate ROI for current and future SEO…

By Chris Boggs · 25 May 2007

Industry

SEW Experts: Getting Hyper-Active in Local Search

In today’s Vertical Challenge column, Getting Hyper-Active in Local Search, Michael Boland dives into the world of hyper-local, where newspapers and online…

By Kevin Newcomb · 25 May 2007

Industry

SEW Experts: Measuring ROI Can Be Difficult for SEO

In today’s Outsourced column, Measuring ROI Can Be Difficult for SEO, Chris Boggs offers tips on calculating ROI to see if your…

By Kevin Newcomb · 25 May 2007

Industry

Enquiro Finds Search Plays an Integral Role in B2B Purchases

For business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions,…

By Kevin Newcomb · 24 May 2007

Industry

Search Headlines & Links: May 24, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 24 May 2007

Industry

Hakia Holds Concert To Launch Music Search

Hakia is throwing two concerts to promote the launch of their new music search. I RSVPed for the New York City event…

By Frank Watson · 24 May 2007

Industry

Google’s Cross-Language Search Launches

The cross-language information retrieval (CLIR) technology which Google VP Udi Manber previewed at Searchology last week has launched, according to the Google…

By Kevin Newcomb · 24 May 2007

Industry

SEW Experts: Building the Love

In today’s Link Love column, “Building the Love,” Sage Lewis gives tips for brainstorming ideas for building links. It takes more than…

By Kevin Newcomb · 24 May 2007

Industry

How Do B2B Buyers Search?

The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.

By Kevin Newcomb · 24 May 2007

Industry

Search Headlines & Links: May 23, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 23 May 2007

Industry

Berkowitz Sees Hidden Potential at Microsoft

Speaking at Search Engine Strategies New York 2007, Steve Berkowitz said Microsoft has the talent, technology, and innovation to succeed in search…

By Kevin Newcomb · 23 May 2007

Industry

Is Your SEO Strategy Global?

Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you…

By John Tawadros · 23 May 2007

Industry

Google Invests In Sergey’s Wife’s Company

Guess Google likes to keep the money in the family. Sergey Brin’s new wife, Anne Wojcicki, cofounded the bitech start-up that just…

By Frank Watson · 23 May 2007

Industry

“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims

With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world,…

By Frank Watson · 23 May 2007

Industry

Google Buying Feedburner?

Michael Arrington at TechCrunch says that he’s confirmed that Google is acquiring Feedburner for close to $100 million. He’s citing “a source…

By Kevin Newcomb · 23 May 2007

Industry

Google Testing AdSense for Video

Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog,…

By Kevin Newcomb · 23 May 2007

Industry

SEW Experts: Digging Deeper Into Google Analytics

In today’s By the Numbers column, “Digging Deeper Into the Latest Release of Google Analytics,” Eric Enge explores the subtle differences in…

By Kevin Newcomb · 23 May 2007

Industry

What Should Ask.com Do?

An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful. It focuses on ways…

By Kevin Newcomb · 22 May 2007

Industry

Microsoft’s Berkowitz: Consider aQuantive Deal a Merger

At a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft’s senior VP of online services, told investors that they…

By Kevin Newcomb · 22 May 2007

Industry

What Does Universal Search Mean for SEM?

Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.

By Kevin Newcomb · 22 May 2007

Industry

Search Headlines & Links: May 22, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 22 May 2007

Industry

Universal Search and SEM

Last week, Google announced a major change in the way it delivers search results, moving from “siloed” searches for blogs, videos, news…

By Kevin Newcomb · 22 May 2007

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