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Industry.

The business of search: platforms, players, deals, and the shifts reshaping discovery. 14,046 articles
Latest in Industry

Google Is Big Brother

I guess it has just gotten to be all too much for the senior staff over at Google. CEO Eric Schmidt, was quoted by the Financial Times as…

By Frank Watson · 22 May 2007

Industry

Google Tracking Hot Trends

Google has been regularly tracking popular searches in the form of the Google Zeitgeist for some time, and added the Google Trends…

By Kevin Newcomb · 22 May 2007

Industry

SEW Experts: Blog Your Way to the Top

In today’s au Natural column, “Blog Your Way to the Top,” Mark Jackson takes a look at the benefits of blogging on…

By Kevin Newcomb · 22 May 2007

Industry

SEW Experts: Convincing the Executive Team to Invest in SEO

In today’s Big Biz column, “Convincing the Executive Team to Invest in SEO,” Aaron Shear shares tips on how to get the…

By Kevin Newcomb · 22 May 2007

Industry

People Search Makes up 30% of All Searches

Back on May 8th, Google hosted a People Search SIG at their headquarters in Mountain View. Michael Arrington of TechCrunch presided over…

By Eric Enge · 22 May 2007

Industry

Convincing the Executive Team to Invest in SEO

Tips on how to get the executive management team to buy into the idea of search marketing.

By Aaron Shear · 22 May 2007

Industry

The Search Engine Update – Number 243 – May 22, 2007

Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter.

By Elisabeth Osmeloski · 21 May 2007

Industry

Highlights from the SEW Blog: May 21, 2007

Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

By Kevin Newcomb · 21 May 2007

Industry

Salesforce.com, Google Partnership Discussions

The Washington Post reported talks between Google and Salesforce.com, a hosted CRM application vendor. This move is another direct challenge to Microsoft,…

By Frank Watson · 21 May 2007

Industry

Search Headlines & Links: May 21, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 21 May 2007

Industry

Indeed Testing Pay-per-Action Ad Model

Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model. The offering…

By Kevin Newcomb · 21 May 2007

Industry

Google Cracking Down on AdSense Arbitrage

Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…

By Kevin Newcomb · 21 May 2007

Industry

Advertising Placements by Industry and Top Sponsored Links, April 2007

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

By Enid Burns · 21 May 2007

Industry

Who Said It…

It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons…

By rumo · 19 May 2007

Industry

Will Ad Targeting Change?

Whenever there are big ownership shifts in the ad business, it seems like a good time to ask for changes. Now that…

By rumo · 19 May 2007

Industry

Search Headlines & Links: May 18, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 19 May 2007

Industry

You Can Win On YouTube By Optimizing Comments

Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.

By Grant Crowell · 18 May 2007

Industry

Microsoft to Acquire AQuantive

It looks like Microsoft wasn’t really missing out on getting 24/7 Real Media after all. This morning, the company announced plans to…

By Kevin Newcomb · 18 May 2007

Industry

Will Universal Search Drive Growth of Google’s Vertical Search Properties?

I attended the Searchology event at Google in Mountain View this past Wednesday. For those of you who read my article Will…

By Eric Enge · 18 May 2007

Industry

Tips for Your First Day In-House

The inside scoop for those SEOs ramping up for their first days as an in-house SEO.

By Jessica Bowman · 18 May 2007

Industry

Search Headlines & Links: May 17, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 17 May 2007

Industry

WPP Snaps Up 24/7 Real Media

Ad agency holding company WPP has acquired 24/7 Real Media for $649 million. The company has three main businesses: a CPM-based display…

By Kevin Newcomb · 17 May 2007

Industry

Google Experimental to Offer Sneak Previews

At the Searchology event yesterday, Marissa Mayer, Google’s VP of search products and user experience, introduced Google Experimental, a new tool that…

By Kevin Newcomb · 17 May 2007

Industry

Google Planning Query Enhancements

While Google announced several things at its Searchology event Wednesday that will be live this week, two of the more interesting innovations…

By Kevin Newcomb · 16 May 2007

Industry

Search Headlines & Links: May 16, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…

By Kevin Newcomb · 16 May 2007

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