Industry.
Google Is Big Brother
I guess it has just gotten to be all too much for the senior staff over at Google. CEO Eric Schmidt, was quoted by the Financial Times as…
Google Tracking Hot Trends
Google has been regularly tracking popular searches in the form of the Google Zeitgeist for some time, and added the Google Trends…
SEW Experts: Blog Your Way to the Top
In today’s au Natural column, “Blog Your Way to the Top,” Mark Jackson takes a look at the benefits of blogging on…
SEW Experts: Convincing the Executive Team to Invest in SEO
In today’s Big Biz column, “Convincing the Executive Team to Invest in SEO,” Aaron Shear shares tips on how to get the…
People Search Makes up 30% of All Searches
Back on May 8th, Google hosted a People Search SIG at their headquarters in Mountain View. Michael Arrington of TechCrunch presided over…
Convincing the Executive Team to Invest in SEO
Tips on how to get the executive management team to buy into the idea of search marketing.
The Search Engine Update – Number 243 – May 22, 2007
Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter.
Highlights from the SEW Blog: May 21, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Salesforce.com, Google Partnership Discussions
The Washington Post reported talks between Google and Salesforce.com, a hosted CRM application vendor. This move is another direct challenge to Microsoft,…
Search Headlines & Links: May 21, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Indeed Testing Pay-per-Action Ad Model
Job search engine Indeed.com has been testing a pay-per-action (PPA) advertising model, which for recruiters means a pay-per-applicant ad model. The offering…
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…
Advertising Placements by Industry and Top Sponsored Links, April 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
Who Said It…
It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons…
Will Ad Targeting Change?
Whenever there are big ownership shifts in the ad business, it seems like a good time to ask for changes. Now that…
Search Headlines & Links: May 18, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
You Can Win On YouTube By Optimizing Comments
Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.
Microsoft to Acquire AQuantive
It looks like Microsoft wasn’t really missing out on getting 24/7 Real Media after all. This morning, the company announced plans to…
Will Universal Search Drive Growth of Google’s Vertical Search Properties?
I attended the Searchology event at Google in Mountain View this past Wednesday. For those of you who read my article Will…
Tips for Your First Day In-House
The inside scoop for those SEOs ramping up for their first days as an in-house SEO.
Search Headlines & Links: May 17, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
WPP Snaps Up 24/7 Real Media
Ad agency holding company WPP has acquired 24/7 Real Media for $649 million. The company has three main businesses: a CPM-based display…
Google Experimental to Offer Sneak Previews
At the Searchology event yesterday, Marissa Mayer, Google’s VP of search products and user experience, introduced Google Experimental, a new tool that…
Google Planning Query Enhancements
While Google announced several things at its Searchology event Wednesday that will be live this week, two of the more interesting innovations…
Search Headlines & Links: May 16, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
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