Analytics.
Conversion Optimization: Top 5 Places to Start
One of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In…
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating…
comScore April 2011 Search Engine Market Share
The latest U.S. search engine market share figures from comScore are out, and Bing continued its incremental growth for the eight straight…
Google Analytics Adds Site Speed Report
How to configure your Google Analytics account to take advantage of the new Site Speed report.
Actionable Media Attribution and Analytics for Search Marketers
A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign.
BrightEdge Sharpen Competitive SEO Tactics with comScore Data
BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based…
Designing Websites to Increase Traffic and Conversion
Improving a website's ability to convert sometimes requires a step back and a fresh look at how it's designed. The book "Convert!"…
Google Analytics Brings Conversion, Revenue Attribution to the Masses
Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This…
Analytical Measurement & SEO: Ignorance Isn’t Bliss
Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess…
ClickEquations Take Guess Work Out of Testing PPC Ad Copy
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust…