Analytics.
SearchIgnite Boldly Re-Launch As IgnitionOne
SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing…
comScore March 2011 Search Engine Market Share [Infographic]
Google saw some small gains for the first time since September, according to comScore's March 2011 U.S. search engine market share rankings.…
Hitwise: Bing-Powered Search Rises to 30%
Bing’s search market share stood at 9.62 percent in March 2010, according to Experian Hitwise. Fast forward a year and Bing, which…
Hitwise Reports Paywall Causes Decrease in Overall Visits to NYTimes.com
According to data from Experian Hitwise, The New York Times paywall has caused a decrease in the overall visits to NYTimes.com of…
How to Effectively Measure Display/Search Results Using Lookalike Geographies
Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results of each…
Data Silos May Impede Conversion Rate Optimization
Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some…
When Paid Search Marketing & Business Operations Come Together
The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real…
3 Advanced Approaches to Web Analytics Tagging
Go beyond the basics and status quo of analytics tagging when tracking website visitors. Use these tactics.
Top 5 Things I Learned at SES NY: Analytics Sessions
Day one at Search Engine Strategies New York 2011 and the analytics tracks are in full swing. I started the morning presenting…
Hitwise: Bing Market Share up 5%; Google Down 2% in February 2011
Experian Hitwise’s monthly look at search market share is out, and not much changed since January. Google is king, Bing is inching…