Analytics.
Marin Integrates Criteo Site Retargeting Into PPC Bid Management Platform
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with…
Yelp Integrates Telmetrics Call Tracking
Despite the fact that call tracking jas been around for over 20 years, it is enjoying a bit of a resurgence in…
BrightEdge Launches Social Analytics To Boost SEO
BrightEdge an ‘enterprise SEO platform‘ has added a new module to it’s closed loop analytics engine that helps brands to identify and…
Lifting Conversion Through Curation and Badging
Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts…
Adobe & Conductor Team-Up to Monitor SEO ROI Alongside PPC
Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC…
SortPrice.com Say Retailers Listing 60% More Products on Facebook
SortPrice, a shopping app that enables online retailers to deliver an e-commerce experience directly through Facebook has posted data that suggests that…
The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support
A swelling head and lack of audience can be a big problem for job security. Keep the following approaches in mind when…
Conversion Rate, A Most Powerful Lever Indeed
Some best practices and a guide on how to execute an A/B split serve landing page test.
Mapping Search Strategy to the Buy Cycle
A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be…
Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy
Every smart marketer can apply these key themes to their business to achieve winning results.