Analytics.
Market Researchers and Online Video: Blind Men and the Elephant
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S. had streamed online video in January 2011. A few…
The New Attribution: Smart Marketers and User-Based Media Optimization
By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more…
Google’s Cutts: Bing’s Higher Search Success Rate Due to Bad Hitwise Data
Google’s Matt Cutts is skeptical about the latest Hitwise data that showed Bing provided users with more accurate results than Google. As…
Search, Social Media & the Offline Purchase
How to target the social media audience in search engines and guide their offline consumer behavior.
Anchor Your Landing Pages and Convert Wayward Clickers
Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion…
Top 6 Skills of a Great Web Analyst
Having trouble finding skilled analysts? Take a chance on an individual who may not be perfect for the role but can be…
How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
77% of Americans Oppose Government Regulation of Search Engines [Survey]
A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone…
Campaign Overload: How Search Marketers Can Overcome Fragmentation
More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
Experian Hitwise Launches Internet Measurement Service for India
Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market…