Analytics.
Will 2011 be the Year of Conversion Rate Optimization?
The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps…
Web Development: Throw Out the Cookbook, It’s Jenga Time!
This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local…
What Makes a YouTube Ad Worth Spreading?
Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, “What makes an ad worth spreading?”…
Web Analytics Year in Review 2010
Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction…
The Truth About Conversion Rate Optimization: It’s Not About You and Me!
In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not…
How to Optimize Your Website for Great User Experience Across All Browsers and Devices
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting…
How to Successfully Use Advertising to Get into the Consumer’s Consideration Set
Being the first source of information can provide a huge advantage for search marketers.
Experian Hitwise Blog Post Highlights Data About LivingSocial
Bill Tancer, General Manager, Global Research at Hitwise, posted some interesting data today about LivingSocial and the Adoption Curve. With Google rumored…
Instant Answers About Google Instant Previews
What effect will Google Instant Previews have on conversion rate optimization? Not much, at least not yet. But stay tuned to see…
comScore: Google, Bing Gain More Search Share in October
Google and Bing made slight gains in October, while the other major search players saw their search market share drop, according to…