Analytics.
CTRs Jump After Google Changes Name of Ads [Report]
Google’s recent renaming of “Sponsored Links” to “Ads” has been a positive for advertisers, according to a new study. The Search Agents…
Broad Match: Desperately Seeking Cinderella
Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to…
Search and Social Media Marketing Strategies for Decade of Deflation
Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three…
Keep the Holiday Gifts in Their Carts With Remarketing
Want a huge lift in ad response for the holidays? A remarketing campaign can help you combat rising cart abandonment rates.
3 Ways to Analyze Your Competition
Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are…
Connecting Rings and Bricks to Clicks (Connecting Online to Offline)
Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions…
Digital Marketers Need to Work on Elevator Pitch for Holiday Season
Yesterday, comScore released its Q3 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the…
After the Transition: How to Get the Most Out of Bing/Yahoo
The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out…
50+ Hottest Halloween Costumes of 2010: Snooki, Lady Gaga & More
Halloween is tomorrow, meaning searches for costume ideas on Google and Yahoo are hot this week (and have been growing since late…
Wag the Dog: The Tail of Bid Management
Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the…