Analytics.
Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports
U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter…
comScore: Google Grows; Yahoo Falls; Bing Steady in September
comScore’s September U.S. search market share numbers are out. Google, which has dropped share or remained steady pretty much for the last…
Testing Is a Waste of Time
Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.
Experian Hitwise Reports Google’s Share of Searches was 72 Percent in September
This just handed me: Experian Hitwise has just announced that Google accounted for 72.15 percent of all U.S. searches conducted in the…
5 Ways to Increase Your Website’s Revenue
Your website might be generating revenue for your business, but could it be doing even better?
comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales
Yesterday, comScore released findings from comScore ARS research indicating the importance of strong creative elements in TV and digital advertising campaigns. The…
AdGooroo and Experian Hitwise Report on Paid Search Secrets of Top CPG Marketers
AdGooroo and Experian Hitwise have just issued a report on “Successful Paid Search Tactics The Top CPG Brands Use To Grow Market…
5 Overlooked Actionable Benefits of Attribution
Learn how to leverage the data that's available, and how to capitalize on it.
Tracking Success, Part 2: AdWords and Social Media
Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter.
Search Trends: Digg vs. Reddit
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers.