Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Experian Hitwise Has Launched Two Major Search Products

At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products…

By Greg Jarboe · 01 Sep 2010

Analytics

Become A Success Tracker: Advanced Conversion Analytics

Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.

By Frank Watson · 27 Aug 2010

Analytics

Designing the Website of Your Dreams

You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users…

By Kristine Schachinger · 26 Aug 2010

Analytics

SES Hong Kong to Feature Keynote by Avinash Kaushik

SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong.…

By Greg Jarboe · 23 Aug 2010

Analytics

Optimizing Display

Display advertising, with the advent of view-through tracking and attribution technology, is going through a major rebirth.

By Adam Goldberg · 17 Aug 2010

Analytics

Beyond Website Analytics: Tools For Helping Measure ‘Other Things’

Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools.

By Frank Watson · 13 Aug 2010

Analytics

Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010

According to a new report from Econsultancy, the pay-per-click bid management technology market will grow by 14% in 2010 as search marketing…

By Greg Jarboe · 05 Aug 2010

Analytics

Don’t Let Your Web Site Design Become a Nightmare

Avoid losing money, time, customers, and conversions. Why hiring a graphic designer or marketing firm to design your site is a rotten…

By Kristine Schachinger · 29 Jul 2010

Analytics

comScore Finds Social Networking Sites Reach Higher Percentage of Women than Men

According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online…

By Greg Jarboe · 28 Jul 2010

Analytics

Econsultancy Finds Companies Are Increasing Investment in Site Search to Drive Sales

According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience…

By Greg Jarboe · 28 Jul 2010