Analytics.
SMART Social Media ROI: Show me the Money!
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone…
comScore Launches Video Metrix 2.0 to Measure Evolving Online Video Landscape
This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service…
The 8 Legs of Online Marketing?
Projections and predictions play a huge part in search marketing, but don't rely on an oracle octopus for your online marketing strategy.
Getting More From Google Insights
Google's Insights for Search offers the opportunity to gain insight into keyword terms used when people conduct searches and more effectively target…
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Practical Lessons from the B2B Search Elite
B2B thought leaders offer advice on technology, search marketing, PR, landing page optimization, and the SEO/social media cycle.
A Call for Call Tracking
There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC…
Experian Hitwise: 2010 FIFA World Cup Traffic Increased 22 Percent Yesterday
According to Heather Dougherty, Director of Research at Experian Hitwise, World Cup traffic increased 22 percent yesterday, June 23, 2010. The surge…
comScore Reports 183 Million U.S. Internet Users Watched Online Video in May
Okay, so this seems more like a continuing trend than breaking news. But the comScore Video Metrix service today reported that 183…
Google Share of Searches Hits 72 Percent in May 2010
Experian Hitwise today announced that Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29,…