Analytics.
The New York Times Ranks as Top Online Newspaper According to comScore
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category…
‘Facebook Privacy’ Searches Plummet
Keyword data indicates searchers have moved on or lost interest after outcries over Facebook's policy privacy and some online people publicly deleted…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service…
Seven in 10 Adult Internet Users Have Watched or Downloaded Video Online
According to the Pew Internet & American Life Project, 69 percent of adult Internet users have watched or downloaded video online. That…
Step To the Tune of Your Audience — Deep Demographic Profiling
How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to…
2010 FIFA World Cup Commercials and YouTube Video Ads
The 2006 FIFA World Cup final between Italy and France was watched by a global cumulative audience of 715.1 million viewers. So,…
How Is Your SEO Strategy Really Performing?
Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Dissecting the Real Challenges to B2B Search
Investigating four of B2B search's biggest challenges and how to overcome them.
Measuring ROI in Social Media
The best presentation at last week’s Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy…
Beginner’s Guide to Multi-Source Attribution Modeling
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.