- 3
- articles
- 2011
- on Search Engine Watch
- Analytics
- most covered
Author
Ammon Brown
2011
Analytics
Avoid These 3 Common Mistakes in Digital Media Data Analysis
With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions.…
Analytics
Unified Tracking: Making Sense of Display and Search Data
The Holy Grail of digital advertising is a single platform that manages and measures search and display concurrently and conditionally.…
Analytics
How to Effectively Measure Display/Search Results Using Lookalike Geographies
Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results…