Analytics.
How to Create & Analyze Valuable Facebook Reports
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when…
Tips for Marketing a Sales Call & Free Sample
One important element of any search-based lead generation campaign is the offer – what does your prospect get after you get their…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…
Competitive Analysis: How to Become an SEO Hero in 4 Steps
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the…
How to Use Google Analytics Advanced Segments
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to…
Twitter Ads: Are You Wasting Money on Mobile?
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160%…
Extending Your Google Analytics Functionality With the Application Gallery
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting…
6 Predictions for 2013: Search Marketing & Big Data Analytics
The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise.…
How to Define a Web Analytics Process to Drive Better Insights
businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics…
Measuring Content Success: 2013’s Key Data Challenge
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics…