Analytics.
What’s Your Link Building Marketing Mix? – Part 2
Google banned paid links; SEOs split in two camps. What's a CMO to do?
A Look at the Top Searches of 2007
OK, so we all know what people are really searching for most of the time. But if you filter out the perennial…
Always Rank No. 1 in Google: Custom Search
Deep Web SEO stars hip enterprise search engine: Google Custom Search Business Engine.
Hitwise to launch paid and organic search tools
Sometimes, the news at SES Chicago is hidden in plain sight. For example, during a quick tour of the trade show floor,…
How to Integrate PPC and Display Advertising
Integrate paid search (PPC) campaigns with display advertising. In two easy cycles.
Bid Management Lookback Options
PPC bid management tools. Do look back. Your competition may not be gaining on you.
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI…
Do You Know What’s Really Causing Your Results?
Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could…
Facebook D-Day, Meatball Sundae
Facebook social search rocked GOOG T'day. Is Google God? Ask Godin, who rests (his case) on Meatball Sundae.
Life after SERP: A/B Split and Multivariate Testing
When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly.
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S.…
The Impact of the Omniture – Visual Sciences Merger
Omniture, Inc. (Nasdaq: OMTR) announced yesterday that they are acquiring Visual Sciences (Nasdaq: VSCN) for a total of $394 million. Visual Sciences…
Omniture Buying Visual Sciences
The self implosion of the web analytics space continues as Omniture announced it will be buying Visual Sciences. Visual Sciences, bought by…
Data Segmentation: Web Site Analytics for PPC
Web site analytics: the foundation of search marketing. How to segment data and act on it, rather than stare at charts and…
Hispanic Search Marketing: U.S. Focus, Global Perspective
U.S. Hispanic search marketing dominates global campaign conversations in industry forums. Expect discussions to heat up again.
Is Yahoo Gaining Momentum?
While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with “impressive…
The Tarot of Search Engines: Demographic Data Divining
What if you could gauge a company's marketing strategies by delving into Internet statistics? Here's how you can read search engine tea…
Report: Online Ad Growth Slowing
During the first six months of 2007, online ad revenues grew by 26.4 percent over the same period last year to nearly…
ComScore Launches Search Marketing Intelligence Service
Market research firm comScore has launched a search marketing-specific intelligence service, comScore Marketer. Using data collected from comScore’s panel of more than…
Get Your Web Site in Good Working Order: Google Website Optimizer
GWO is the newest Search Engine acronym. What does it mean for you? Google Website Optimization in Five Easy Steps.
Study Shows Many Plan to Spend More on Search in 2008
A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa…
Mobile Search Fortune Seekers
The year of mobile search seems to be forever a few months away. Even if mobile search doesn't hit the ad revenue…
Compete Search Analytics Now Live
Compete’s new Compete Search Analytics service, which was announced last month at SES San Jose, is now live. The pay-as-you-go service is…
Split Traffic, Raise Conversion Rates, Repeat, Multiply
Site optimization doesn't begin or end with landing page testing. A/B splits don't give marketers splitting headaches anymore. What's the next step?…
We Like ‘Em Both
Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. Some 54% said SEO…
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