Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

3 Landing Page Headline Formulas to Target Your Prospects

A searcher who lands on your landing page will give you a couple of seconds with your headline to tell them why…

By Howard Jacobson · 08 Jul 2013

Analytics

5 Tactics to Bridge the Online and Offline Sales Funnel

Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a…

By Joseph Kerschbaum · 03 Jul 2013

Analytics

Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you…

By Purna Virji · 01 Jul 2013

Analytics

Google Simplifies Process to Link AdWords, Analytics

If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in…

By Jennifer Slegg · 27 Jun 2013

Analytics

My Top 5 Most Used Custom Reports in Google Analytics

Looking to add some awesome custom reports to your Google Analytics arsenal? Get these highly recommended reports now: unique visitors by page,…

By Greg Habermann · 27 Jun 2013

Analytics

Bringing Together Paid, Owned, and Earned Media

Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and…

By Amman Badlani · 21 Jun 2013

Analytics

Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…

By Rebecca Murtagh · 20 Jun 2013

Analytics

Google Analytics Admin Panel Gets a Redesign

Google Analytics announced a redesign of the administration panel. Not only does the new design have a more consistent look and feel,…

By Thom Craver · 17 Jun 2013

Analytics

How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic

SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives,…

By Mark Jackson · 17 Jun 2013

Analytics

Twitter Offers Free Analytics For All Users

The information is basic, and is the same information that business users have had for some time. But for smaller businesses and…

By Jennifer Slegg · 13 Jun 2013