Analytics.
Google Analytics Combines Data From All Devices; Renames Visits, Visitors
Visits will now be called "sessions" and visitors will now be called "users." The Google Analytics team has also integrated Web data…
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze…
The Hidden Skill Every PPC Manager Should Possess: Sleuthing
The number of factors that may influence your PPC performance is almost endless, so PPC managers have to continually sharpen their analytical…
Google Analytics Starts Diagnosing Your Tracking Code For Errors
To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site…
You Can Now Link Your Google AdWords & Analytics Properties in Bulk
Google Analytics announced new bulk linking" process to allow users to link multiple Analytics and AdWords account using a simplified interface. You…
Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of…
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal…
40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"…
Why You Need to Use the Google Analytics AdWords Report
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords,…
How to Gain SEO Seasonality Insights Using Google Webmaster Tools
Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability…