SEO.
Want to Succeed in SEO? Think Like a Search Engineer
Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking risks, or making the…
Super Bowl Advertisers Missed Opportunities
I know, I could use all sorts of football metaphors here, but I’ll skip that to get to the story. Reprise Media…
Linkbait Rules As Linkbait — Masterful
Oh what a recursive world we live in. Andy Hagans has successfully baited links from several search marketing blogs with his Ultimate…
Can Mainstream Media’s Adoption of RSS and Web 2.0 Spur Consumer Adoption?
Alex Iskold in Read/Write Web surveys the number of prominent mainstream media publications that have added Web 2.0 buttons to their pages.…
Keyword Research Industry Still Lacks a Clear Choice
Keyword phrase research is perhaps the most important part of any Search Engine Marketing campaign. The ability to pinpoint the phrases used…
Plan Your SEO for the Long Haul
In her latest ClickZ column, “Short- vs. Long-Term SEO,” Shari Thurow proposes that most SEO firms can be divided into two camps…
Brand Advertisers Not Warming Up to Google
It seems many brand advertisers are not happy with Google’s attempts to appease them. According to ClickZ, Google’s outreach to brand advertisers…
Reed’s Zibb.com asks competitors to participate in its vertical search initiatives
Marrecca Fiore of Folio Magazine reports that Reed Business Information is inviting all publishers, including its competitors, to be a part of…
The PPC Challenges of B2B Marketers
Are business-to-business marketers being penalized by pay-per-click networks for following a sound marketing strategy? They may be losing out if they’re not…
Wikipedia External Links Now “Nofollow”
Per a directive from Jimbo Wales reported in Wikipedia Talk, all external links in Wikipedia are now “nofollow.” This is intended to…
The Huffington Post testing Digg-like section
Kevin Roderick of LA Observed reports that The Huffington Post has added HuffIt, a new beta section “where readers can indicate (Digg-style)…
Linkbait in 2007
Over at Search Engine Land, guest blogger Nick Wilson offers up a 2007 Guide To Linkbaiting. He outlines the risk/reward potential of…
What Are SEO Best Practices?
Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following best practices…
Improve Your WordPress Search Results
Getting a WordPress blog up and running is easy. However, getting the best search results from your WordPress blog has typically required…
What’s Worth More, the Review or the Links?
One of the most refreshing things about the blogosphere (in its infancy) was that it had the potential of being an authentic…
PR Newswire links press releases to Technorati
In a press release issued today, PR Newswire and Technorati announced that readers of PR Newswire’s press releases can track reactions from…
Mike Grehan Back With New SEO Brand
Even while the last vestiges of his former company, MarketSmart Interactive, are absorbed into the Think Partnership borg, Mike Grehan has set…
The Bigger Question of SEO
Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value…
Exposure Works
Here’s another great example of brand banners impacting search campaign results. According to Chief Marketer, “a group exposed to display media was…
Research Beyond Google
This is not new, but I wanted to share an incredible blog post from Jimmy Atkinson at Online Education Database. Research Beyond…
Branding Buys in the Social Whirl
Maybe it’s time to consider brand-oriented SEM buys. We know that Gen Yers embrace brands within social environments like MySpace and Facebook.…
Bloggers Produce the Hottest Keywords?
In DM News, Andy Beal recommends that you search blogs to find the hottest keywords. There’s a nice bit of logic there,…
Pandora’s Opened Her Box
Without prior permission from its listeners, Pandora has enabled complete searching of individual music preferences. All in the name of community sharing,…
News search terms vs. web search terms
Danny Sullivan of Search Engine Land has written a detailed analysis entitled “The Lies Of Top Search Terms Of The Year” that…
The Holiday Wish List
After Peace for all mankind, what do web publishers really want for the Holidays? Harmony: buying that truly works the same way,…
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