SEO.
Google AI Overview now showing more external links within content
Google has significantly increased the number of external links shown within AI Overview answers since September 11, according to data shared by…
Google Native Checkout now available to more users
Google's Native Checkout feature is expanding to more merchant accounts, letting users complete purchases directly through Google via UCP integration and Google…
Google AI Mode now shows a login popup by default in Incognito mode
Google AI Mode is now showing a default login popup in Incognito mode, adding to a pattern of sign-in prompts we've seen…
Google tests new user perspectives results in AI Mode
Google is testing a 'user perspectives' section within AI Mode, pulling mostly from Reddit to surface community-driven content alongside AI-generated answers.
Google AI Mode now shows product comparisons
Google AI Mode is now showing side-by-side product comparisons with images and reviews, giving users a deeper way to evaluate options before…
Google Trends for keyword research: What our 4-country test revealed
How to use Google Trends for keyword research before you act on it
Google tests new clickable anchor text in AI Overview that redirects to AI Mode
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of…
Google AI Mode now sends users directly to retailers instead of the free listing panel
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about…
Reciprocal links in SEO: when linking back becomes a problem
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange…
3 best SEO MCP servers for Claude I use daily
Three official connections for retrieving search results, keyword reports and backlink data inside Claude.