PPC.
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy…
New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more…
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only…
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the…