PPC.
Behavioral Targeting Trots Along
For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try. It’s a valid perspective, as Jupiter Research reported that only 16%…
Do You Really Need to Overhaul Your Landing Pages?
As summer rolls around, many clients resort to tweaking their landing pages. Tony Wright tells you how to determine whether or not…
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent…
Boosting CTRs in a Search Fragmenting World
Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here's what you can do…
The Beginning of the Fragmentation of Search
Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the…
Zen and the Art of Paid Search Maintenance
Discipline is the key to achieving paid search enlightenment ... aka success. Tony Wright gives you a few tips for implementing some…
Yahoo Upgrades Panama’s Tools
The keyword selector tool is offering suggestions, copying and moving keywords amongst groups, and an improved help section have been added to…
Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their…
Coordinating Search with External Media: Can Less Be More?
Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually…
How Do You React to a Media Blitz?
Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio,…
Can Google Analytics Be Evil?
Tony Wright has a question for you about Google Analytics. Like most marketers, he preferred third party analytics tools due to data…
Yahoo Combining Search And Display
Yahoo has announced it is combining search and display under one department. Heading up this newly formed division of North American Sales…
Yahoo Moves to Short Descriptions
As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers…
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of…
Priming Your Quality Score to Boost Campaign Results
The new paid search Quality Scores don't have to be frightening. In fact, you can use them to your advantage to provide…
Are Bid Management Tools Dead?
Are bid management tools still useful, or have they outlived their purpose?
Yahoo! Distributing Overture Settlemtent Funds
I received 5 emails from Yahoo today. Upon opening them I found out I was over $11,000 richer. The largess came from…
Five Tips for Hiring a Paid Search Agency
Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to…
No Conversion in Yahoo’s Quality-Based Bidding
Speculations were high on what elements went into Yahoo’s Quality Bid-based pricing since they announced the change two days ago. People thought…
Making the Case for Portfolio Based Bid Management Tools
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers…
Yahoo Launches Quality-Based Pricing
At 6 p.m. PT tonight, Yahoo! Search Marketing will begin to roll out quality-based pricing across its sponsored search and contextual listings…
Portfolio Based Bid Management vs. Keyword Based
Latest in my interview series was a fascinating chat with Anil Kamath, the CTO of Efficient Frontier. I have long been a…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Search Still Leads Online Ad Spending
According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40…
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